217. Fixing the Wrong Problem in Your Consulting Business

You solve problems. That’s what you do best as a consultant.

But what if you’re focused on solving the wrong problem in your own consulting business?

In this episode, Melisa breaks down a counterintuitive truth: many consultants plateau or underearn not because they don’t have solutions, but because they’re solving problems they’ve already outgrown.

Melisa shares a real client case study that illustrates how thought errors can keep you solving yesterday’s problems and sabotaging your current and future growth. 

You’ll walk away with a new lens for assessing what really needs your attention — and how to stop spinning your wheels on challenges you’ve already outgrown.

Timestamps for Key Moments

• [04:22] What it looks like to fix the wrong problem and why it’s such a common trap for ICs
• [07:30] A real-world example of a consultant who outgrew his lead gen problem but didn’t update his mindset
• [13:50] The identity and positioning shifts that opened up capacity and growth
• [18:36] How to shift from more to better — refining your focus instead of adding more to your plate
• [23:45] Three questions to uncover if you’re solving the wrong problem

Tune in to Episode 217 to shift your perspective and refocus your energy on what actually moves the needle in your business.

Related Resources

• Full Show Notes: https://shownotes.melisaliberman.com/episode-217/
• Subscribe to Melisa’s newsletter: The Independent - Weekly Newsletter, https://www.melisaliberman.com/news
• Consulting Business Health Assessment – Take The Consultant's Business Health Assessment, https://assessments.melisaliberman.com/consulting-health-assessment
• Work with Melisa: Apply for a Coaching Exploratory call at https://consultmelisa.com 

Want More?

• Get Melisa’s Book: https://www.melisaliberman.com/book
• Visit with Melisa’s Website: www.melisaliberman.com 
• Follow on LinkedIn: linkedin.com/in/melisa-liberman 

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.