Josh is a digital marketing expert with over 30 years of experience. He co-founded the first financial search engine on the web in 1996 and now helps law firms generate more qualified leads and grow their revenue through strategic digital marketing. As Partner and Co-Founder of Law Firm Marketing Pros, he authored Law Firm Digital Marketing Made Easy and created the Behind the Bench newsletter. His agency was named “Agency of the Year” by the 7 Figure Agency mastermind, where he also mentors over 300 agency owners.
- Leveraging AI tools like Answer the Public for in-depth research insights.
- Customizing content based on regional language variations for enhanced SEO strategies.
2. Importance of Brand Consistency:
- Maintaining brand voice and consistency with human-created content.
- Collaborating with marketing professionals to ensure alignment with brand identity.
3. Transparency in Project Management:
- Demonstrating project management efforts to clients for increased transparency and appreciation.
- Staying proactive and adaptable to algorithmic changes in digital marketing platforms.
4. Avoiding Unreliable Marketing Agencies:
- Steering clear of inexperienced or untrustworthy marketing agencies.
- Engaging in industry-related groups and events to stay informed on the latest trends and technologies.
5. AI Applications in Personal Injury Law Marketing:
- Exploring upcoming trends in AI applications for personal injury law marketing.
- Harnessing AI advancements like Chat GPT 5.0 for optimizing marketing strategies and client engagement.
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