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May 2, 2025 23 mins
Welcome to episode 277 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Armando Leduc, CEO of Leduc Entertainment, a social media management company to discuss leveraging social media for branding, creating valuable referral partnerships through podcasts, and utilizing a strategic content creation process to enhance online presence.

Armando is a multifaceted and driven artist who has carved a niche for himself in the entertainment sector through determination, hard work, and an innate gift for storytelling.

With a growing list of achievements and a steadfast commitment to his craft, Armando continually strives for excellence, leaving audiences eagerly anticipating his next creative endeavor.
 
What you’ll learn about in this episode:
 
1. Social Media & Confidence
Leverage social media for branding and building confidence.
- Create consistent content to showcase expertise and personal interests.

2. Podcasting for Partnerships
Use podcasts as an effective tool for branding and forming valuable referral partnerships.
- Personalize the approach to nurture connections with potential referral partners.

3. Strategic Content Planning
Follow a strategic content creation process to maintain an engaging online presence.
- Use a variety of content types—such as videos, podcasts, and Q&A sessions—to keep followers interested.

4. Engaging Diverse Audiences
Use actors in fun videos to appeal to different audience preferences.
- Analyze organic response to focus on creating more of what works best.

5. Multi-Benefit Podcast Strategy
Leverage podcasting for branding, thought leadership, and referral partnerships.
- Create a nurture sequence with touch points to enhance relationships with referral partners.

 
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