Grow Your VA & OBM Business: Soulpreneur Scaling Stories

You've created this amazing specialization, you're excited about it, and then it's time to launch. Suddenly your brain starts screaming: "Wait, what if this isn't right? What if nobody wants this? What if I picked wrong?" If you've ever felt paralyzed by doubt right before putting yourself out there, you need to hear this.

Here's what's actually happening: your nervous system is taking no...

Are you updating your Instagram bio for the millionth time, trying to figure out if you're an OBM, VA, or project manager? Every time you say one of those titles, it feels like wearing someone else's clothes that don't quite fit. You pick "OBM" because it sounds legit, but then clients expect you to do everything, and half of it you don't even want to do.

Industry labels like OBM and VA are just buckets...

Do you ever catch yourself saying "I'm just good at planning" or "I just see the big picture"? If you're downplaying what comes naturally to you because it feels too easy, you're hiding the exact thing your ideal clients are desperately searching for.

Most service providers think they need to offer everything, strategy, implementation, daily management, to be successful. But here's what actual...

In this episode of Soulpreneur Scaling Stories, I'm tackling one of the most frustrating challenges VAs and OBMs face: when people love what you offer but vanish when it's time to sign. You've tweaked your services, rewritten your sales page, maybe even lowered your prices—and yet clients who say they're interested disappear at contract time.

So what's really going on? Is it your offer? Your audience? Or is ...

Ever lie awake at 11 PM wondering if you should just shut your business down? You're making money, clients seem happy, but internally you feel exhausted and disconnected from work that used to light you up.

If that sounds familiar, this episode is for you.

In this solo episode, I'm breaking down the difference between business failure and business evolution - and why confusing the two can lead you to walk away from somethin...

In this episode of Soulpreneur Scaling Stories, I sit down with Matt Quinones, a Virtual Assistant specializing in travel coordination and event management. Matt shares his journey from working at the Walt Disney Company on Broadway events to building his own retreat coordination business—and how creating a core offer in his first year transformed his confidence and clarity.

Matt openly discusses the corporate-to-entrepreneur transi...

Oh my goodness, 100 episodes! I literally cannot believe we've hit this incredible milestone. When I started this podcast back in June 2023, I had absolutely no strategy, no plan - just this intuitive, burning desire to share the real, messy behind-the-scenes of what it's actually like to build a service business.

 And honestly? Thank God for my podcast manager because I had no clue what I was doing! But if you've eve...

In this episode of Soulpreneur Scaling Stories, I'm diving into why marketing feels so hard for VAs, OBMs, and service providers, and why it's absolutely not your fault. 

If you've ever stared at a blank screen wondering what to post, felt guilty about not being "consistent" with content, or wondered why marketing advice never seems to work for you, this episode will change everything.

I break down the three ...

In this episode of Soulpreneur Scaling Stories, I sit down with Sara Hall, who transformed from a burned-out VA managing 8 clients while homeschooling two kids to creating her signature offer as "The Time Away VA." Sara shares her raw, honest journey through corporate conditioning, imposter syndrome, and the mindset work that led to her breakthrough.

During our conversation, Sara reveals how working together in my Expansio...

Ever feel like your content is solid and your offers are good, but somehow people just aren't buying the way they used to? You're not alone.

If you've been showing up consistently but wondering why your sales have stalled, this episode reveals the real reason behind slow sales (and it's not your expertise). Most VAs, OBMs, and service providers are missing a crucial shift in buyer behavior that's happening r...

Ever feel like your marketing is just... not working? You're either avoiding it completely because you don't know what to say, or you're posting everywhere but no one's booking calls.

The problem isn't that you need to do more marketing—you need clearer messaging. When your message is scattered, you're essentially waving a flashlight around hoping someone notices, instead of being the lighthouse that gu...

Ever feel paralyzed when you get conflicting advice from different business experts? You're not alone.

If you've ever found yourself asking multiple coaches the same question, getting different answers, and feeling more confused than when you started, this episode will change everything for you.

The truth is, every time you seek external validation for your business decisions without checking in with yourself first, you&apo...

In this episode of Soulpreneur Scaling Stories, I sit down with Rebecca Carmensita, a client experience and systems strategist who has mastered the art of building a service business that truly supports her lifestyle. Currently based in Korea as a digital nomad, Rebecca shares how she evolved from a general virtual assistant to a specialized systems expert who confidently refers out clients who aren't the right fit.

During our ...

You've blocked Friday afternoon for CEO time. No client calls, no urgent requests—just you, your laptop, and that business strategy you've been putting off for weeks. Then your phone buzzes with a Slack notification: "Can you fix this ASAP?" Your CEO time is gone again.

If you've ever felt the crushing disappointment of having your strategic thinking time hijacked by someone else's emergency, this episo...

In this episode of Soulpreneur Scaling Stories, I sit down with Faith Morris, a remote operations partner who works with "organized psychopaths"—visionary entrepreneurs with small teams who are incredibly organized but overwhelmed by the infrastructure needs of their growing businesses. Faith shares her unconventional approach to client experience and why authentic human connection trumps perfect systems every time.

During...

Have you ever felt completely lost about what to do next in your business, even though you know you can't keep doing what you've been doing? You're not alone.

 In this episode, I share the story of Elena (not her real name), a virtual assistant who looked incredibly successful on paper - great clients, solid income, consistent referrals - but was completely drained by working entire weekends for client events with no ...

Ever catch yourself adding "just one more thing" to a client deliverable? You know, that voice that says maybe you should send one more message, create one more graphic, or throw in an extra bonus—just to be helpful?

If you've ever felt compelled to go above and beyond what you were hired to do, this episode is going to shift everything for you. 

Most service providers think overdelivering makes them valuable, but the ...

Ever feel like you're fighting against your natural flow in business? Sara Bradley knows that feeling intimately. In this episode of Soulpreneur Scaling Stories, I sit down with Sara, OBM and owner of Indigo Elephant, who shares her fascinating journey from struggling health coach to successful VA partnership to thriving solo OBM business.

 Sara's story is a masterclass in following your intuition, even when it means makin...

Ever feel like your business skills should be attracting better clients, but somehow you're still stuck with demanding, low-paying projects? You're not alone.

If you've ever been introduced as someone's "assistant" despite running half their business, constantly found yourself overexplaining your value, or watched newer VAs confidently charge double your rates, this episode is for you.

The truth is, bein...