What is Rizz? What is #BizRizz and why do you need it to be successful? Rizz, a 2023 word of the year, is short for charisma. You heard it here first! Beyond surface-level buzzwords, Growing Social Now uncovered a treasure trove of tactical personal branding and corporate branding insights from Bella Rose Mortel in her interview with Barbara Rozgonyi. Listen in to find out how you can bring Rizz to your biz - and your personal brand!
#BizRizz Takeaways for Marketers
Develop an Engaging Corporate Brand Persona
In the age of the “creator economy,” Bella Rose emphasizes audiences connect more with bold personalities than faceless corporations. Give your brand persona an identity that resonates like a relatable character.
Strategically Show Off Your #BizRizz
A dose of infectious energy makes work more motivating and enjoyable for everyone without sacrificing an ounce of productivity. And adding #BizRizz to your company brand connects you with your customer's PR: Personality + Reputation.
Align with Gen Z’s Greater Purpose
Regarding attracting and retaining Gen Z talent, Bella Rose confronted stereotypes that misrepresent Gen Z as wanting to be all about fun without being productive. She explains Gen Z seeks meaningful work aligned with their values. Provide opportunities to contribute to social causes and corporate social responsibility initiatives they care about.
The Future Is Friendly: Embracing the Power of Personality Hires
Bella Rose Mortel's illuminating journey not only demystifies the world of “personality hires” but also provides actionable lessons for marketers seeking to create compelling personal brands and more authentic company branding.
Bella Rose Mortel is a Social Media Strategist at Beehiiv, developing content strategy, creation, and distribution across Twitter, Linkedin, Instagram, and TikTok. Currently based in Austin, TX, she also writes a newsletter, Office Slayers, on being Gen Z in the office. Connect with Bella Rose Mortel on LinkedIn and TikTok
Subscribe to Office Slayers Newsletter
Connect with Barbara Rozgonyi on LinkedIn
#newsletters #personalbranding #corporatebranding #beehiiv #growingsocialnow #barbararozgonyi #marketingpodcast #fractionalCMO #employeeengagement #GenZ
Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now
Barbara Rozgonyi on Facebook
Barbara Rozgonyi on Instagram
Barbara Rozgonyi on LinkedIn
Barbara Rozgonyi on TikTok
Barbara Rozgonyi on Twitter
YouTube
Growing Social Now
wiredPRworks
BarbaraRozgonyi.com
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com