June 28, 2024 • 15 mins
Where do you go to mine digital marketing gold? How about Charlotte, NC - the place where the gold rush started? Listen in as Barbara Rozgonyi, a fractional CMO and CEO of CoryWest Media, shares insights from DigiMarCon Southeast Atlantic in Charlotte where she presented "PR in the Digital Age: How to Amplify Your Brand's Voice Through Integrated Marketing."
You'll learn how to shift your perception of marketing from a cost center to a revenue generator by mastering the latest, and best, strategies for branding, customer experience, sustainability, and AI. DigiMarCon’s speaker lineup was exceptional, including Fernando Angulo, Austin Armstrong, Sunny Dublick, Christina Garnett, EMBA, Jedediah Jenk, Nisha Kashyap, Beth Magee, Lorenzo Morales, Julie Murphy, Chad Petersen, Barbara Rozgonyi, Michael Tucker, and Dennis Yu. This episode is packed with insights that will make your marketing shine like gold!!
Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now
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YouTube
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Barbara Rozgonyi (00:02):
Where do you go when you want to find out the
very latest in the digitalmarketing industry?
Well, for me, on June 24th and25th, the place was Digimarcon
Southeast Atlantic right here inCharlotte.
I was honored to be a speakerand I'm really excited to bring
(00:24):
you all these actionabletakeaways, how-tos and some
eye-opening stats.
Are you ready?
First off, I want to express mygratitude to DigimarCon for
inviting me to present on PR inthe digital age.
Now, this invitation did cometo me the Thursday before the
conference.
It was confirmed on the Fridaybefore the conference.
(00:46):
So I was so excited to be ableto jump right in and bring the
latest in PR and digitalmarketing to this wonderful
group of marketers, and it wasan honor to spark a conversation
about the intersection of AI,pr and marketing.
So let's talk about sometakeaways from the conference.
It really comes down to twowords, two letters and three
(01:11):
words.
So the two letters are AI andthe three words are short form
video.
So let's dive right into the AIrevolution in marketing.
A recent McKinsey study foundthat 50% of companies have
adopted AI in at least onebusiness function.
Are you part of that?
Well, actually, this podcastepisode is driven by AI, and
(01:32):
what happened was I took noteson my phone, fed them into AI
and then asked them to come upwith the script.
I did miss a couple of sessions, so I don't have 100% of the
sessions covered, but you'll geta lot of fantastic takeaways.
And so, with AI, you canembrace AI to streamline your
processes and enhancepersonalization, and here's an
action plan Use AI for contentcreation.
(01:54):
Experiment with tools likeChatGTP for generating ideas and
drafting content.
Implement AI-drivenpersonalization.
Use AI insights to tailormarketing efforts to individual
consumers and upskill your team.
Focus on developing AI relatedskills, like prompt engineering.
And if you're using AI in yourmarketing, please get in touch
(02:16):
with me.
I'd love to hear how it'sworking for you and we can share
your lessons with everyone else.
The next one is the three wordsshort form video dominance.
Now, I've been hearing a lotabout short form video.
Have I jumped into it?
Not quite yet, but TikTok ifyou are on TikTok, they report
that 73% of users feel a deeperconnection to brands they
(02:38):
interact with on the platform,and that's a connection you
can't afford to miss, no matterwhat platform you're on.
And really, tiktok is drivingthis short form video dominance.
And the other thing is ourattention span.
Who has time to read a longpost or watch a long video?
And if you're not prioritizingshort form video content,
especially for younger audiences, you're missing out.
(03:00):
But here's what you can do.
You can createplatform-specific video content
by tailoring your videos to theunique features of each social
platform.
You can experiment with variousvideo formats, try tutorials,
behind the scenes clips oruser-generated content, and you
can optimize for mobile viewing.
Ensure that your videos areeasily viewable on mobile
(03:21):
devices and keep them reallysuper short.
Austin Armstrong said theyshould be about 49 seconds or 38
seconds with content, and youshould only talk about five
things at a time.
He talked about how you havekind of like a roller coaster of
emotions.
You go up and down, up and downover five different takeaways.
(03:42):
So that's a formula I am reallylooking forward to trying out.
The next thing is communitymanagement and social media
engagement.
Now, this goes very back to thevery beginning of social media.
It's really been important todo that, and I think a lot of
marketers and brands get stuckon what they're going to post,
not how they're going to managetheir community engage.
(04:03):
But Sprout Social found that64% of consumers want brands
connect with to connect withthem on social media.
Are you meeting thatexpectation?
And I know, when I mention abrand, if they don't say we're
happy to see you, or they don'teven like it, it's kind of like
did even hear me, so it doesn'ttake much to like or comment.
(04:25):
So make sure that you'reactively monitoring the mentions
, and here's how to really nailit.
First, you need to develop acommunity management strategy.
You can set guidelines forengagement and response times.
You can encourageuser-generated content.
You can create campaigns thatinspire your audience to share
their own content.
So ask them to send in photos.
(04:48):
That's always a good one.
Use social listening tools sothat you can monitor
conversations about your brandto identify opportunities for
engagement, authenticity andsocial responsibility.
(05:22):
Build trust with consumers iskey.
It really is but here's how youcan do it Clearly communicate
your brand values.
Share your mission and thecauses you support across all
channels.
Implement sustainable practices.
Sustainability came up over andover again in this conference,
so take concrete actions toreduce your environmental impact
(05:42):
and share your progress.
And engage in meaningfulpartnerships by collaborating
with organizations that alignwith your values.
That's super important.
Then another big theme was thepower of emotional connections,
and this is a fascinating topic.
How emotionally are youconnected to the brand?
(06:04):
And the key is to focus oncreating emotional bonds with
your audience to drive brandloyalty.
So just for a minute, thinkabout the brands that you love
that bring up an emotion for you, and when you do this, you'll
really be surprised at how youfeel about that.
It could be.
If you want to start withsomething simple, think about
(06:25):
all the grocery stores aroundyou.
How do you react emotionally toeach one of those brands?
And I know there's one grocerystore in particular that I just
think about.
How much I love taking my kidsthere.
We were in that grocery storefor way over an hour and you
kind of think is that really agreat family activity?
But for them it was.
So think about those kinds ofthings and here's what you can
(06:49):
do.
You can help develop corememory campaigns.
You can create marketinginitiatives that tap into
nostalgia or personalexperiences.
You can craft emotionallyresonant content by using
storytelling techniques thatevoke strong emotions in your
audience and you can establishbrand rituals with consistent,
memorable touch points in yourcustomer journey.
(07:11):
And here's a stat that reallydrives this point home according
to a motista study, customerswith an emotional connection to
a brand, have a 306 percenthigher lifetime value.
306 percent, now that is huge,and when you get into emotional
connections, you don't reallyhave to think about pricing or
(07:33):
market.
If the people really love you,they're gonna want to do
business with you.
Another one to think about iscar brands.
Is there a car brand, evencoffee?
Or I know there's certainpeople who love Diet Pepsi and
certain people who love DietCoke, you know.
So really think about how youcan take those kinds of consumer
emotions and apply them to yourbrand, even if you're B2B.
(07:53):
So let's talk about data-drivenmarketing strategies.
According to Salesforce, 78% ofmarketers say their customer
engagement is data-driven.
If you're not in that 78%, it'stime to crunch some numbers and
you can use data analytics toinform and refine your marketing
strategies.
And here's a game plan developdetailed buyer personas, use
(08:17):
data to create comprehensiveprofiles of your target audience
, and Fernando from SEMrush dida great job of showing us how
they did buyer personas for aproduct called Rexpex and yes,
they are glasses for your dog.
Look it up.
It's really kind of fun.
The next thing is to implementA-B testing Regularly, test
different elements of yourmarketing campaigns to optimize
(08:40):
performance and use predictiveanalytics.
You can use AI-powered tools toforecast trends in consumer
behavior.
Now, if you listen to ourpodcast episode about the 2024
CMO report, you saw that ROI isbecoming an issue for marketers,
and if marketing is seen as acost center instead of a revenue
center, it's harder to getbudget and to do your job.
And if marketing is seen as acost center instead of a revenue
(09:00):
center, it's harder to getbudget and to do your job.
But if you have data drivenmarketing strategies from the
outset, then it's much easier.
So the last trend we'll coveris the one I talked about, which
is the evolution of PR anddigital marketing, and the big
message here is to integrate PRwith your digital strategy for
maximum impact.
And here's message here is tointegrate PR with your digital
(09:20):
strategy for maximum impact, andhere's some ways to do it.
Develop a panoramic PR approachand I redefine PR as
personality and reputation, soyou can blend your brand's
personality with its reputationin all communications, and it
goes back to your customerpersona as well.
So you want to make sure thatyou have persona, personality
(09:41):
and reputation combined.
Create social news releases youcan transform dry press
releases into engaging socialmedia content by adding quotes,
images, videos all the thingsthat people can pick up on or
search engines can pick up onand find you.
You can leverage AI for pr andyou can use ai tools to enhance
(10:02):
seo, automate content creationand track pr outcomes.
And in my presentation, I talkedabout how important it is for
us, as marketers, to do a couplethings.
First, understand thatemployees that work for the
company and your co-workers oryour clients employees are as
important as the customer.
You need to make sure thatyou're including them and if
(10:24):
you're, you're thinking abouthow can I talk about my product?
A lot of your influencers,enthusiasts and champions are
going to be people who work forthe company.
So that's one thing, and thenext thing is to really think
about you as a brand and reallyposition yourself as a marketer
that people want to do businesswith, because this is a lifelong
career, or it can be, it hasbeen for me and the more you can
(10:46):
position yourself as a personwho is helpful, smart,
insightful, then that's the kindof person that people are going
to work with and your careerwill soar as well.
All of your case study successstories.
So I'd like to take a finalshout out to thank everyone for
being in my session and I justloved being on the platform with
these super smart marketers.
(11:08):
So, fernando Anguelo, seniorMarket Research Manager for
SEMrush he did two fantasticpresentations and if you haven't
checked out SEMrush, please,because it will help you do so
many things like figure out SEO,your brand personas, data.
It's an amazing, amazing tool.
Chad Peterson, lead storycatcher, the Story Catcher LLC.
(11:29):
I did not see Chad'spresentation, but he did give me
the takeaways and, wow, youneed to check out what Chad's
talking about.
Austin Armstrong, ceo ofSyllaby.
Austin was just amazing.
He talked about everything he'sbeen able to do with video and
he's in Raleigh, so in North orDurham, I think yeah, another
North Carolina person, and checkout what Austin is doing, check
(11:52):
out Syllaby.
It's S-Y-L-L-A-B-Y.
Then Sunny Dublick, who is theowner and chief opportunity
officer of Sunny DublickMarketing.
She did a great job of talkingabout strategy.
And then Christina Garnett,chief customer officer, pocket
CCO, talked about the emotionsand that was a wonderful
presentation.
(12:12):
I got emotional watching it.
And then Nisha Kashyap,creative Director at SociallyIN.
Nisha jumped on the stage in apink suit with pink high heels
and just her energy just flewinto the room.
She talked a lot about how towork with younger audiences.
So if you're looking to reachthe Gen Z and Gen Alpha, look at
(12:35):
Socially In and Nisha.
And then Dennis Yu, who's theCEO of Blitzmetrics.
Dennis did a live presentation.
I love these drive-throughpresentations where you have
someone come up and you talkabout the actual case study.
He did that with Nature Spahere in Charlotte and he called
out my friend Julie and me astwo people who are looking for a
(12:58):
spa and honestly, I reallywanted some spa services after
his presentation.
But it was really.
I loved the way he engaged theaudience and he even brought us
magic berries.
So if you chew a magic berry,then it can change your taste
buds.
So when you have, we had themagic berry and then we had a
lemon slice and it tasted likewe were having lemonade.
(13:18):
But follow Dennis Yu he's theCEO of Blitzmetrics If you want
some fantastic, fantasticinformation on what's going on
in marketing.
And I loved one of his tips,which is spend a dollar a day on
ads, and he called up aparticipant and he's running a
Twitter campaign for $1 a day.
So there's always something tobe said for testing things out
(13:42):
and he really gave me some goodideas.
And then there was a panel ledby Michael Tucker.
Michael also did a presentationthat I had to miss, but it was
on revenue and I'm sure it wasfantastic.
But Michael is leading thedigital marketing group here in
Charlotte and he's also thefounder of the conversion store.
So it was great sitting next tohim, talking to him about
everything that's going on.
(14:03):
And then he brought a paneltogether.
That was really incredible.
So Julie Murphy, who's the VPMarketing Commercial Credit
Group, and Julie and I see eachother at AMA Charlotte events Hi
Julie, if you're listening, andit's always great to see her.
I always love her outfits.
Then Beth McGee, who is VP ofMarketing GSI.
She had some really greatinsights.
(14:23):
And Lorenzo Morales, who's theSenior Manager Digital Marketing
Electrolux in Frigidaire andyou know what I do?
Have a Frigidaire fridge in mykitchen.
So this panel was really good.
They talked about what goes onbehind the scenes for marketers,
and it's always good to havedifferent perspectives on the
stage, and Michael did a greatjob of moderating.
And then keeping us all goingwas Jedediah Jank, who's the
(14:47):
venue operations manager andexcellent MC manager for
DigiMarkon.
So Jedediah Jank, who's thevenue operations manager and
excellent MC manager forDigiMarkon.
So Jedediah was welcoming fromthe very start and he kept us
going.
And really great intros, allcustom written.
So, all in all, a fantastic twodays.
I really enjoyed myself.
Thanks again to DigiMarkon forinviting me and this has been a
(15:11):
very packed episode.
I hope you've enjoyed theseinsights from DigiMarkon
Southeast Atlantic 2024.
I hope you've got some goodfood for thought and actionable
strategies to implement yourmarketing efforts, and I would
like to give a special shout outexcuse me to Ben Cerita for the
speaking invitation.
And as we wrap up, I'm remindedof why I'm so passionate about
(15:34):
digital marketing and PR.
With the rapid changeswhirlwind in our industry,
events like DigiMarkon areinvaluable for learning, growing
and connecting in real life.
I'd love to hear from you whatevents or experiences have
inspired you lately in yourprofessional journey.
Let me know.
And if you have a place thatyou think I should speak or just
(15:57):
go and cover, that would befantastic.
I'm Barbara Rozgonyi.
I am a fractional CMO, akeynote speaker.
I'm the CEO of CoryWest Media,which produces this podcast.
So that's all for this episodeof Growing Social Now News.
Stay tuned for more insightsfrom the world of digital
marketing and to remember tokeep growing, learning,
connecting and subscribing.
(16:18):
We're on every major podcastplatform, including YouTube.
Until next time.
Where do you go when you want to find out the
very latest in the digitalmarketing industry?
Well, for me, on June 24th and25th, the place was Digimarcon
Southeast Atlantic right here inCharlotte.
I was honored to be a speakerand I'm really excited to bring
(00:24):
you all these actionabletakeaways, how-tos and some
eye-opening stats.
Are you ready?
First off, I want to express mygratitude to DigimarCon for
inviting me to present on PR inthe digital age.
Now, this invitation did cometo me the Thursday before the
conference.
It was confirmed on the Fridaybefore the conference.
(00:46):
So I was so excited to be ableto jump right in and bring the
latest in PR and digitalmarketing to this wonderful
group of marketers, and it wasan honor to spark a conversation
about the intersection of AI,pr and marketing.
So let's talk about sometakeaways from the conference.
It really comes down to twowords, two letters and three
(01:11):
words.
So the two letters are AI andthe three words are short form
video.
So let's dive right into the AIrevolution in marketing.
A recent McKinsey study foundthat 50% of companies have
adopted AI in at least onebusiness function.
Are you part of that?
Well, actually, this podcastepisode is driven by AI, and
(01:32):
what happened was I took noteson my phone, fed them into AI
and then asked them to come upwith the script.
I did miss a couple of sessions, so I don't have 100% of the
sessions covered, but you'll geta lot of fantastic takeaways.
And so, with AI, you canembrace AI to streamline your
processes and enhancepersonalization, and here's an
action plan Use AI for contentcreation.
(01:54):
Experiment with tools likeChatGTP for generating ideas and
drafting content.
Implement AI-drivenpersonalization.
Use AI insights to tailormarketing efforts to individual
consumers and upskill your team.
Focus on developing AI relatedskills, like prompt engineering.
And if you're using AI in yourmarketing, please get in touch
(02:16):
with me.
I'd love to hear how it'sworking for you and we can share
your lessons with everyone else.
The next one is the three wordsshort form video dominance.
Now, I've been hearing a lotabout short form video.
Have I jumped into it?
Not quite yet, but TikTok ifyou are on TikTok, they report
that 73% of users feel a deeperconnection to brands they
(02:38):
interact with on the platform,and that's a connection you
can't afford to miss, no matterwhat platform you're on.
And really, tiktok is drivingthis short form video dominance.
And the other thing is ourattention span.
Who has time to read a longpost or watch a long video?
And if you're not prioritizingshort form video content,
especially for younger audiences, you're missing out.
(03:00):
But here's what you can do.
You can createplatform-specific video content
by tailoring your videos to theunique features of each social
platform.
You can experiment with variousvideo formats, try tutorials,
behind the scenes clips oruser-generated content, and you
can optimize for mobile viewing.
Ensure that your videos areeasily viewable on mobile
(03:21):
devices and keep them reallysuper short.
Austin Armstrong said theyshould be about 49 seconds or 38
seconds with content, and youshould only talk about five
things at a time.
He talked about how you havekind of like a roller coaster of
emotions.
You go up and down, up and downover five different takeaways.
(03:42):
So that's a formula I am reallylooking forward to trying out.
The next thing is communitymanagement and social media
engagement.
Now, this goes very back to thevery beginning of social media.
It's really been important todo that, and I think a lot of
marketers and brands get stuckon what they're going to post,
not how they're going to managetheir community engage.
(04:03):
But Sprout Social found that64% of consumers want brands
connect with to connect withthem on social media.
Are you meeting thatexpectation?
And I know, when I mention abrand, if they don't say we're
happy to see you, or they don'teven like it, it's kind of like
did even hear me, so it doesn'ttake much to like or comment.
(04:25):
So make sure that you'reactively monitoring the mentions
, and here's how to really nailit.
First, you need to develop acommunity management strategy.
You can set guidelines forengagement and response times.
You can encourageuser-generated content.
You can create campaigns thatinspire your audience to share
their own content.
So ask them to send in photos.
(04:48):
That's always a good one.
Use social listening tools sothat you can monitor
conversations about your brandto identify opportunities for
engagement, authenticity andsocial responsibility.
(05:22):
Build trust with consumers iskey.
It really is but here's how youcan do it Clearly communicate
your brand values.
Share your mission and thecauses you support across all
channels.
Implement sustainable practices.
Sustainability came up over andover again in this conference,
so take concrete actions toreduce your environmental impact
(05:42):
and share your progress.
And engage in meaningfulpartnerships by collaborating
with organizations that alignwith your values.
That's super important.
Then another big theme was thepower of emotional connections,
and this is a fascinating topic.
How emotionally are youconnected to the brand?
(06:04):
And the key is to focus oncreating emotional bonds with
your audience to drive brandloyalty.
So just for a minute, thinkabout the brands that you love
that bring up an emotion for you, and when you do this, you'll
really be surprised at how youfeel about that.
It could be.
If you want to start withsomething simple, think about
(06:25):
all the grocery stores aroundyou.
How do you react emotionally toeach one of those brands?
And I know there's one grocerystore in particular that I just
think about.
How much I love taking my kidsthere.
We were in that grocery storefor way over an hour and you
kind of think is that really agreat family activity?
But for them it was.
So think about those kinds ofthings and here's what you can
(06:49):
do.
You can help develop corememory campaigns.
You can create marketinginitiatives that tap into
nostalgia or personalexperiences.
You can craft emotionallyresonant content by using
storytelling techniques thatevoke strong emotions in your
audience and you can establishbrand rituals with consistent,
memorable touch points in yourcustomer journey.
(07:11):
And here's a stat that reallydrives this point home according
to a motista study, customerswith an emotional connection to
a brand, have a 306 percenthigher lifetime value.
306 percent, now that is huge,and when you get into emotional
connections, you don't reallyhave to think about pricing or
(07:33):
market.
If the people really love you,they're gonna want to do
business with you.
Another one to think about iscar brands.
Is there a car brand, evencoffee?
Or I know there's certainpeople who love Diet Pepsi and
certain people who love DietCoke, you know.
So really think about how youcan take those kinds of consumer
emotions and apply them to yourbrand, even if you're B2B.
(07:53):
So let's talk about data-drivenmarketing strategies.
According to Salesforce, 78% ofmarketers say their customer
engagement is data-driven.
If you're not in that 78%, it'stime to crunch some numbers and
you can use data analytics toinform and refine your marketing
strategies.
And here's a game plan developdetailed buyer personas, use
(08:17):
data to create comprehensiveprofiles of your target audience
, and Fernando from SEMrush dida great job of showing us how
they did buyer personas for aproduct called Rexpex and yes,
they are glasses for your dog.
Look it up.
It's really kind of fun.
The next thing is to implementA-B testing Regularly, test
different elements of yourmarketing campaigns to optimize
(08:40):
performance and use predictiveanalytics.
You can use AI-powered tools toforecast trends in consumer
behavior.
Now, if you listen to ourpodcast episode about the 2024
CMO report, you saw that ROI isbecoming an issue for marketers,
and if marketing is seen as acost center instead of a revenue
center, it's harder to getbudget and to do your job.
And if marketing is seen as acost center instead of a revenue
(09:00):
center, it's harder to getbudget and to do your job.
But if you have data drivenmarketing strategies from the
outset, then it's much easier.
So the last trend we'll coveris the one I talked about, which
is the evolution of PR anddigital marketing, and the big
message here is to integrate PRwith your digital strategy for
maximum impact.
And here's message here is tointegrate PR with your digital
(09:20):
strategy for maximum impact, andhere's some ways to do it.
Develop a panoramic PR approachand I redefine PR as
personality and reputation, soyou can blend your brand's
personality with its reputationin all communications, and it
goes back to your customerpersona as well.
So you want to make sure thatyou have persona, personality
(09:41):
and reputation combined.
Create social news releases youcan transform dry press
releases into engaging socialmedia content by adding quotes,
images, videos all the thingsthat people can pick up on or
search engines can pick up onand find you.
You can leverage AI for pr andyou can use ai tools to enhance
(10:02):
seo, automate content creationand track pr outcomes.
And in my presentation, I talkedabout how important it is for
us, as marketers, to do a couplethings.
First, understand thatemployees that work for the
company and your co-workers oryour clients employees are as
important as the customer.
You need to make sure thatyou're including them and if
(10:24):
you're, you're thinking abouthow can I talk about my product?
A lot of your influencers,enthusiasts and champions are
going to be people who work forthe company.
So that's one thing, and thenext thing is to really think
about you as a brand and reallyposition yourself as a marketer
that people want to do businesswith, because this is a lifelong
career, or it can be, it hasbeen for me and the more you can
(10:46):
position yourself as a personwho is helpful, smart,
insightful, then that's the kindof person that people are going
to work with and your careerwill soar as well.
All of your case study successstories.
So I'd like to take a finalshout out to thank everyone for
being in my session and I justloved being on the platform with
these super smart marketers.
(11:08):
So, fernando Anguelo, seniorMarket Research Manager for
SEMrush he did two fantasticpresentations and if you haven't
checked out SEMrush, please,because it will help you do so
many things like figure out SEO,your brand personas, data.
It's an amazing, amazing tool.
Chad Peterson, lead storycatcher, the Story Catcher LLC.
(11:29):
I did not see Chad'spresentation, but he did give me
the takeaways and, wow, youneed to check out what Chad's
talking about.
Austin Armstrong, ceo ofSyllaby.
Austin was just amazing.
He talked about everything he'sbeen able to do with video and
he's in Raleigh, so in North orDurham, I think yeah, another
North Carolina person, and checkout what Austin is doing, check
(11:52):
out Syllaby.
It's S-Y-L-L-A-B-Y.
Then Sunny Dublick, who is theowner and chief opportunity
officer of Sunny DublickMarketing.
She did a great job of talkingabout strategy.
And then Christina Garnett,chief customer officer, pocket
CCO, talked about the emotionsand that was a wonderful
presentation.
(12:12):
I got emotional watching it.
And then Nisha Kashyap,creative Director at SociallyIN.
Nisha jumped on the stage in apink suit with pink high heels
and just her energy just flewinto the room.
She talked a lot about how towork with younger audiences.
So if you're looking to reachthe Gen Z and Gen Alpha, look at
(12:35):
Socially In and Nisha.
And then Dennis Yu, who's theCEO of Blitzmetrics.
Dennis did a live presentation.
I love these drive-throughpresentations where you have
someone come up and you talkabout the actual case study.
He did that with Nature Spahere in Charlotte and he called
out my friend Julie and me astwo people who are looking for a
(12:58):
spa and honestly, I reallywanted some spa services after
his presentation.
But it was really.
I loved the way he engaged theaudience and he even brought us
magic berries.
So if you chew a magic berry,then it can change your taste
buds.
So when you have, we had themagic berry and then we had a
lemon slice and it tasted likewe were having lemonade.
(13:18):
But follow Dennis Yu he's theCEO of Blitzmetrics If you want
some fantastic, fantasticinformation on what's going on
in marketing.
And I loved one of his tips,which is spend a dollar a day on
ads, and he called up aparticipant and he's running a
Twitter campaign for $1 a day.
So there's always something tobe said for testing things out
(13:42):
and he really gave me some goodideas.
And then there was a panel ledby Michael Tucker.
Michael also did a presentationthat I had to miss, but it was
on revenue and I'm sure it wasfantastic.
But Michael is leading thedigital marketing group here in
Charlotte and he's also thefounder of the conversion store.
So it was great sitting next tohim, talking to him about
everything that's going on.
(14:03):
And then he brought a paneltogether.
That was really incredible.
So Julie Murphy, who's the VPMarketing Commercial Credit
Group, and Julie and I see eachother at AMA Charlotte events Hi
Julie, if you're listening, andit's always great to see her.
I always love her outfits.
Then Beth McGee, who is VP ofMarketing GSI.
She had some really greatinsights.
(14:23):
And Lorenzo Morales, who's theSenior Manager Digital Marketing
Electrolux in Frigidaire andyou know what I do?
Have a Frigidaire fridge in mykitchen.
So this panel was really good.
They talked about what goes onbehind the scenes for marketers,
and it's always good to havedifferent perspectives on the
stage, and Michael did a greatjob of moderating.
And then keeping us all goingwas Jedediah Jank, who's the
(14:47):
venue operations manager andexcellent MC manager for
DigiMarkon.
So Jedediah Jank, who's thevenue operations manager and
excellent MC manager forDigiMarkon.
So Jedediah was welcoming fromthe very start and he kept us
going.
And really great intros, allcustom written.
So, all in all, a fantastic twodays.
I really enjoyed myself.
Thanks again to DigiMarkon forinviting me and this has been a
(15:11):
very packed episode.
I hope you've enjoyed theseinsights from DigiMarkon
Southeast Atlantic 2024.
I hope you've got some goodfood for thought and actionable
strategies to implement yourmarketing efforts, and I would
like to give a special shout outexcuse me to Ben Cerita for the
speaking invitation.
And as we wrap up, I'm remindedof why I'm so passionate about
(15:34):
digital marketing and PR.
With the rapid changeswhirlwind in our industry,
events like DigiMarkon areinvaluable for learning, growing
and connecting in real life.
I'd love to hear from you whatevents or experiences have
inspired you lately in yourprofessional journey.
Let me know.
And if you have a place thatyou think I should speak or just
(15:57):
go and cover, that would befantastic.
I'm Barbara Rozgonyi.
I am a fractional CMO, akeynote speaker.
I'm the CEO of CoryWest Media,which produces this podcast.
So that's all for this episodeof Growing Social Now News.
Stay tuned for more insightsfrom the world of digital
marketing and to remember tokeep growing, learning,
connecting and subscribing.
(16:18):
We're on every major podcastplatform, including YouTube.
Until next time.
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