Key Takeaways: Adapting Your PR Strategy for Success
- Digital Dominance: The data screams a clear message – digital is king. With 56% of adults now sourcing news from digital devices, it's imperative for PR strategies to align with this digital shift.
- Rise of Podcasts: While radio and print decline, podcasts are on the rise. Understanding this trend provides a unique avenue for PR professionals to explore new media placements.
- Demographic Nuances: Understanding the preferences of different age groups, genders, and income brackets is paramount for effective PR outreach.
- Strategic PR Planning: In a world inundated with data, strategic planning becomes the compass for PR professionals. Rozgonyi offers her expertise to help businesses navigate the complexities, attract attention, and connect with their target communities.
More from Pew Research on the changing news trends.
Barbara Rozgonyi publishes wiredPRworks, a top 50 PR blog and is an international keynote speaker.
Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now
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