How It's a 10 Founder Carolyn Aronson went from a $500K Loss to 11M Bottles Sold

Carolyn Aronson had a successful salon, a steady career, and every reason to stay comfortable. But something inside her said this isn’t enough. In this powerful segment, the founder of It’s a 10 Haircare opens up about what made her walk away from stability, risk it all, and build a product that now sells over 11 million bottles a year. She shares how failure became fuel, how purpose drives every product, and why she believes success is only possible if you’re willing to lay it all on the line. This clip is for anyone stuck at “good” when they’re meant for “great.” GUEST RESOURCES  Carolyn Aronson  IG | itsa10ceo RESOURCES  Shannon Allen  Grown Website | https://www.grown.org/  IG | @swalkerwil  🌱 Stay Connected & Explore More 🔗 Visit the Grown Website Grown.org 📲 Follow Shannon on Instagram @swalkerwil 🎧 Like, Share & Subscribe If this episode moved you, inspired you, or made you think, don’t keep it to yourself! Like, share, and subscribe to grownwoman on your favorite podcast platform. grownwoman is produced by EPYC Media Network