Finding a Niche While Growing

Stephen Brent May is the Co-founder and Chief Strategist at One Foot Over, a digital agency that delivers strategy-led marketing for B2B tech companies. He is also the President-Elect of the Professional Chapters Council at the American Marketing Association. With over 17 years of experience in marketing and communications, Stephen held leadership roles in hospitality marketing and served as the Marketing Product Owner at cPanel. He also hosts the B2B Happy Hour podcast. 

Hami Arrington is the Co-founder and Chief Strategist at One Foot Over and the Foundation Chair and Board Member at the American Marketing Association. In her role at One Foot Over, she works alongside CMOs and marketing executives to build B2B strategy and inbound marketing solutions. Hami serves in several other leadership roles at professional marketing associations and has been selected as an ambassador for the Goldman Sachs 10,000 Small Businesses program.

In this episode…

Building a marketing career that thrives through industry shifts and changing client needs requires more than clever campaigns. It demands a balance between long-term strategy and day-to-day execution while preserving room for creativity and personal growth. How can leaders stay focused on strategy without losing momentum?

Seasoned marketing strategists Stephen Brent May and Hami Arrington learned to scale a business while prioritizing strategy. Stephen credits an Agency Management Institute workshop for giving them financial and operational growth benchmarks, while Hami recommends hiring client-facing talent early to free leadership for higher-level planning. Both urge marketers to pause and define goals and audiences before executing campaigns to drive sustainable marketing growth.

In this episode of Growth + Exit, Heather Bennett hosts Stephen Brent May and Hami Arrington, Co-founders and Chief Strategy Officers at One Foot Over, to discuss how marketers can combine strategy with action. Together, they share the agency’s origin story, explain their clarity before tactics philosophy, and reveal how launching their B2B Happy Hour podcast helps them connect with and educate their audience.