Growth In Reverse (Newsletter Growth & Email Marketing)
Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil Bloom, and other creator founders are building loyal audiences and turning subscribers into revenue. Learn how they attract traffic, increase conversions, boost retention, and scale without burning out. Whether you're launching your first newsletter or refining your growth engine, Growth In Reverse gives you proven tactics you can use right away. From onboarding systems and referral programs to sponsorships and paid products, this podcast helps you grow faster and smarter. If you’re ready to stop guessing and start applying what works, tune in and learn how the best are building newsletters that last.
Episodes
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"There is a strong, undeniable correlation between the number of emails you send and the amount of money you make." — Olly Richards
In this episode, Chenell & Dylan chat with Olly Richards — the founder of Storylearning.com and now a fast-growing personal brand — about exactly how he grew his personal brand from $0 and 0 audience to $1...
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"Faceless brands are forgettable. Put your name on it. Make it human."
In this episode, Dylan and Chenell are back for another Newsletter Roast! Get out your marshmallows 🔥
This week we're roasting a newsletter all about podcast discovery. The Find That Pod newsletter promises to help readers uncover the best shows out there, but does it ...
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"This might be the most fun I've had growing my newsletter." — Chenell
And here's how Chenell's doing it.
We're giving you a behind-the-scenes look at how 30 Days of Growth is going—and how we’re planning to make the most of the final stretch! With over 2,600 signups already and a massive giveaway in motion, this mini-launch is becoming more t...
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In this episode, we’re unpacking five high-performing newsletter growth levers that creators are using right now to grow smarter—not harder.
Each tactic comes straight from Chenell's 30 Days of Growth series, where creators shared the exact strategies that helped them attract thousands of new subscribers, improve engagement, and build more loyal audi...
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We're diving into one of the most underrated growth strategies out there: collaborations and cross-promotions.
Whether you're building a newsletter, launching a podcast, or growing a YouTube channel, collabs are one of the most high-leverage plays you can run — and we break down exactly how to do them right.
We get into real-life examples, from simpl...
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Three roasts are better than one!
Our first Newsletter Roast was last month, and we only roasted ONE newsletter.
Today we're bringing back the heat—but roasting THREE newsletters instead of just one.
These newsletters are all in different phases of their journey but all share one common problem (you'll have to listen to find out). In this episode...
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This special edition of the Growth In Reverse podcast is the full live talk I gave at the Newsletter Marketing Summit in Austin TX this past February.
Over the past two years, I’ve studied the growth of the most successful newsletters in the world—those who’ve hit 50,000+ subscribers—and I noticed something interesting.
There's one thing eve...
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"Quantity leads to quality, but when you find a winner, you have to double down." — Dave Kline, MGMT Playbook
Dave Kline went from leading teams at Bridgewater to building a million-dollar creator business—with zero prior experience on social media. But the real secret behind the success? His wife, Marsden (Mar). While Dave built a public-facing bran...
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Lenny Rachitsky just crossed 1 million subscribers with his Substack newsletter, aptly named Lenny's Newsletter.
Chenell has written a few deep dives on Lenny (How he reached 377k subscribers, and how he got 18k paid subscribers).
So we thought it would be interesting to see what he's done to accelerate his growth to over 1M subscribers over t...
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“The easiest way to lose potential subscribers is to make them work too hard to understand what they’re signing up for.”
(Watch this episode on YouTube -->)
We sent out the call to get your newsletter roasted. Over 20 listeners submitted their newsletters.
And today we're roasting the first one: Craftsman Films
Shout-out to Daren Smith ...
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"The future of newsletters isn’t just email." — Chenell Basilio
Missed the Newsletter Marketing Summit in Austin?
Well, Chenell didn't!
She was there IRL—and she's sharing her biggest takeaways from the first annual summit.
Not only did Chenell attend the event, she was a speaker! Listen in to find out more about her talk and the insights and trends ...
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"I didn’t have a goal—I just committed to showing up every day for 100 days." — Anne-Laure Le Cunff, Ness Labs
After publishing 100 articles in 100 days, Anne-Laure drove 6,000 subscribers to her Maker Mind newsletter.
It was the tiny experiment that kickstarted her newsletter journey.
But it was just the beginning.
Today, her Maker Mind newsletter re...
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Anne-Laure got her first 6,000 subscribers by posting 100 articles in 100 days. But that was back in 2019.
Today, her Maker Mind newsletter hits over 100k subscriber inboxes, and her Ness Labs community brings in over 6 figures in revenue every year. So, in this deep dive walkthrough, I share how Anne-Laure went from 6k subscribers to 100k+.
Then lat...
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"Less is more. The key to growing Why We Buy wasn’t doing more—it was doubling down on what worked and cutting the rest.”
— Katelyn Bourgoin
Chenell & Dylan are joined by Katelyn Bourgoin of the Why We Buy newsletter.
Chenell researched & wrote a GIR Deep Dive on Katelyn back in 2023. At that point, Katelyn's Why We Buy newsletter had just...
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Katelyn Bourgoin has amassed over 63k subscribers and earned $1M in revenue—in 2024 alone!
She runs the popular newsletter Why We Buy. It's my favorite newsletter when it comes to buyer psychology.
And in this deep dive walkthrough, I'm giving you a rundown of how she's built and monetized her newsletter. And then later this week, Dylan and I have Ka...
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What are the most popular revenue streams for newsletters?
And how many revenue streams do most newsletters have?
Chenell & Dylan review the revenue stream stats from the 66 Deep Dives that Chenell's published for Growth In Reverse. They reveal what the 3 most common revenue streams are—but then they unearth the lesser-known revenue streams t...
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What happens when an established newsletter hits a growth plateau?
And can anything be done to revive it?
Chenell & Dylan sit down with Ben Collins of BenLCollins.com and his Google Sheets Tips newsletter.
When Chenell researched & wrote her GIR Deep Dive on Ben last year, all appeared to be going well for Ben and his Google Sheets Tips ne...
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Ben Collins has built a successful business and a newsletter with over 50k subscribers that earns him a comfortable living. Later this week, Dylan and I talk to Ben about how he can continue to grow the newsletter and get over the growth plateau he's currently facing.
Get 75+ Growth Levers used by top newsletters: https://growthinreverse.com/gll/
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Could these small changes have a 10x impact on your newsletter's success?
Chenell & Dylan reveal 15+ little newsletter changes you can make today that could have massive results.
→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>
KEY TAKEAWAYS
- The minimalist...
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"Collaborations are not optional. They’re the fastest way to grow a newsletter.” — Aakash Gupta, Product Growth
Chenell & Dylan sit down with Aakash Gupta of the Product Growth newsletter in this episode.
When Chenell researched & wrote her GIR Deep Dive on Aakash last year, he had just hit 100k subscribers. He's now grown to over 15...
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