In this episode of Growth Notes, Frazier challenges loan officers to stop acting like calculators and start acting like guides.
It’s not about rates, terms, or jargon—it’s about listening. Real listening. Because behind every file is a family with a dream, and most of them are scared it won’t happen. When you affirm their vision, you build trust. When you connect emotionally, you close more deals.
The mortgage pros who win aren’t just solving for approval—they’re making people believe their dream is possible.
That’s the job. Own it.
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