Episode 2!! We're rolling!
Today I welcome Usman Akram onto the show, a digital strategist from Omniscient Digital. I've been following Usman for a while now on LinkedIn and this talk with him completely blew me away. He's a brilliant mind when it comes to marketing and strategy.
In this talk, Usman covers:
- Why it's important to focus on strategy over tactics
- How audience research should guide your SEO and content strategy
- Reddit's growth on the SERPs and how companies should adjust to this
- Shifting our view on how we approach AI in general
- How startups should approach SEO compared to more established companies
This was a great talk overall and Usman dropped countless knowledge bombs throughout the episode.
Hope you enjoy!
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