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April 21, 2025 62 mins

One of the functional areas that have to balance the needs of the entire go-to-market team the most is product. They are constantly trying to achieve their product vision while dealing with countless requests from sales, customer success, the CEO, and more. It’s almost impossible for them to make everyone happy.

That’s why we’re talking with Sam Smith, Technical Advisor at Neighbor Serve. Sam is a technical cofounder and startup veteran who’s spent the last 15+ years turning early-stage ideas into real, revenue-generating products. He’s helped scale multiple SaaS companies from the ground up, including as Co-founder & CTO of Demandwell, CTO at Backstroke, and Chief Architect at Sigstr. Sam thrives in the scrappy, ambiguous early days, where shipping fast, aligning cross-functional teams, and obsessing over customer outcomes matter most.

In this episode, Stephanie and Sam talk about balancing product priorities, what it’s like to be part of a company that’s acquired and one that shuts down operations, the biggest misconceptions about using AI in product development, and so much more. 


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