Mastering Go-to-Market Strategy

Go-to-market strategy. Everyone talks about its importance. It’s typically a key portion of every all-hands call, board meeting, etc. But what does it take to really craft a go-to-market strategy that can work for your business? Who do you need to get on board with you with GTM strategy? What should your ICP look like? When do you chase “whales”? Where does intent data fit in? Should you mimic what your competitors are doing or try to stand out? What can you learn from the GTM strategies in other industries? And the list goes on and on. 

That’s why we’re talking with Kara Smith Brown, CEO and Founder at LeadCoverage, and a recognized supply chain, logistics, and technology thought leader. Her book, The Revenue Engine: Fueling a B2B High Octane Pipeline, is an Amazon Bestseller and offers readers effective revenue-generating strategies. 

In this episode, Stephanie and Kara discuss why companies struggle with their go-to-market strategy, the importance of having an ideal customer profile that looks like your existing customers, how to effectively use intent data, and so much more.