GTM Innovators: The Future of Demand Gen - AI, Data, and Personalization with Prashant Kaw

Demand generation is undergoing a major transformation, and AI is at the center of it all. In this episode of GTM Innovators, host Kyle James sits down with Prashant Kaw to explore how AI is reshaping demand gen workflows, disrupting traditional attribution models, and redefining go-to-market strategies. From hyper-personalization to the rise of dark social, we dive deep into the biggest challenges and opportunities for marketers in an AI-driven world. Tune in for insights that will help you stay ahead in the evolving landscape of B2B marketing.