What does Zendesk’s new AI solution mean for the future of customer experience?
How is the new company Agency reinventing customer success to empower teams?
Can customer-led growth really drive sustainable revenue?
Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Gianna Scorsone, Co-Founder and Chief Operating Officer of Champion, to share her insights on customer-led growth as a strategic revenue driver. She explores how customer marketing can closely align with customer success to improve metrics like win rates, time to close, and retention.
Jump into the action:
(00:00) Welcome to GTM News Desk
(01:16) Zendesk’s New AI-Powered Solution for Intelligent CX
(05:32) New Company Called "Agency" Boosts Customer Success with AI
(10:25) What is Customer-Led Growth?
(16:39) Biggest Mistakes In Partnering With Customers To Drive Growth
(19:19) Driving Customer-Led Growth Across Pre- and Post-Sale Strategies
(22:13) Should You Source Or Influence In Campaigns?
(23:45) People-first Customer-Led Growth
To hear Gianna Scorsone’s insights on activating customer champions, designing impactful reference programs, and aligning teams for customer-led growth, check out the extended conversation on the TACK Network: https://tacknetwork.com/
Connect with Gianna Scorsone: https://www.linkedin.com/in/giannascorsone/
Our sources from today’s headlines:
https://www.techedgeai.com/zendesk-unveils-ai-powered-omnichannel-innovations-to-elevate-cx/
https://techcrunch.com/2024/10/16/after-selling-drift-ex-hubspot-exec-launches-ai-for-customer-success-managers/
Produced in partnership with: https://shareyourgenius.com/
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.