What does Zendesk’s new AI solution mean for the future of customer experience?
How is the new company Agency reinventing customer success to empower teams?
Can customer-led growth really drive sustainable revenue?
Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Gianna Scorsone, Co-Founder and Chief Operating Officer of Champion, to share her insights on customer-led growth as a strategic revenue driver. She explores how customer marketing can closely align with customer success to improve metrics like win rates, time to close, and retention.
Jump into the action:
(00:00) Welcome to GTM News Desk
(01:16) Zendesk’s New AI-Powered Solution for Intelligent CX
(05:32) New Company Called "Agency" Boosts Customer Success with AI
(10:25) What is Customer-Led Growth?
(16:39) Biggest Mistakes In Partnering With Customers To Drive Growth
(19:19) Driving Customer-Led Growth Across Pre- and Post-Sale Strategies
(22:13) Should You Source Or Influence In Campaigns?
(23:45) People-first Customer-Led Growth
To hear Gianna Scorsone’s insights on activating customer champions, designing impactful reference programs, and aligning teams for customer-led growth, check out the extended conversation on the TACK Network: https://tacknetwork.com/
Connect with Gianna Scorsone: https://www.linkedin.com/in/giannascorsone/
Our sources from today’s headlines:
https://www.techedgeai.com/zendesk-unveils-ai-powered-omnichannel-innovations-to-elevate-cx/
https://techcrunch.com/2024/10/16/after-selling-drift-ex-hubspot-exec-launches-ai-for-customer-success-managers/
Produced in partnership with: https://shareyourgenius.com/
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