What actually happens when companies apply automation & AI to ABM strategies?
Is Salesforce delivering on its AI productivity promises or just selling the vision?
And how do you build a movement around a new way of doing business?
That’s exactly what we’re looking at on this episode of GTM News Desk. Amos Bar-Joseph, CEO of Swan, outlines his vision for the Autonomous Business Model, where lean teams meet AI agents to operate with outstanding impact. He shares how Swan has driven revenue without a sales team, what it looks like to architect a new GTM system from scratch, and why storytelling is the key to market momentum.
Jump into the action:
(00:00) Welcome to GTM News Desk
(02:07) ABM is not a real strategy
(08:25) Is Salesforce actually benefiting from AI?
(12:29) What the Autonomous Business Model means
(17:51) Why AI doesn’t necessarily mean cutting people
(24:04) Building AI agents around content strengths
(29:16) Choosing marketing-led and partner-led over outbound
(35:03) The secret to a viral brand story
To hear Amos’ thoughts on crafting viral narratives, building autonomous businesses, and scaling with intelligence instead of headcount, check out the extended conversation on TACK Insider: https://tackinsider.com/
Connect with Amos Bar-Joseph: https://www.linkedin.com/in/amos-bar-joseph/
Our sources from today’s headlines:
- Just 40% of marketers say they’re using generative AI in ABM at limited scale, while 33% are still exploring it: https://www.digitalcommerce360.com/2025/06/18/b2b-marketers-abm-investment-targeted-strategies-ai/
- Salesforce Says AI Agents Will Handle Boring Tasks So Marketers Can Be More “Creative” https://www.adweek.com/media/salesforces-new-ai-agents-reduce-rote-marketing-tasks-and-save-costs/
- Financial Times reports AI Is Now “Agentic,” Meaning It Can Make Marketing Decisions On Its Own: https://www.ft.com/content/50f2c741-54b1-42a5-966b-edbc15d7e0b0?utm_source=chatgpt.com
Produced in partnership with: https://shareyourgenius.com/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!