What does Jony Ive's collaboration with OpenAI mean for AI and hardware integration?
Is it ethical for LinkedIn to use your data to train AI?
How should customer data be used to support your go-to-market strategy?
Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Evan Huck, CEO of UserEvidence, to share his expertise on the importance of integrating customer evidence throughout the buyer's journey, the value of building scalable and relevant customer stories, and the challenges of making customer endorsements both authentic and impactful in a crowded market.
Jump into the action:
(00:00) Welcome to GTM News Desk
(00:32) Jony Ive Collaborates with OpenAI on New AI Device
(04:48) LinkedIn is using data your data to train AI
(10:13) Meet Evan Huck, CEO of UserEvidence
(16:43) What is customer evidence?
(20:38) Marketers' Biggest Mistake with Customer Evidence
(23:57) The Importance of Specificity in Customer Evidence
(26:03) Most common misconception in customer evidence
To hear Evan Huck’s insights on the proven frameworks for data-driven marketing, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/
Connect with Evan Huck: https://www.linkedin.com/in/evanhuck/
Our sources from today’s headlines:
https://techcrunch.com/2024/09/22/yup-jony-ive-is-working-on-a-new-ai-device-company-with-openai/
https://www.linkedin.com/mypreferences/d/settings/data-for-ai-improvement
Produced in partnership with: https://shareyourgenius.com/
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