Why is it easier to launch a startup than to achieve sustainable growth?
What impact will OpenAI's SearchGPT have on the search experience?
How is Klue’s Compete Network helping product marketers gain a competitive edge?
Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by Katie Berg, VP Marketing at Klue, who explores insights on community-led growth, the role of competitive analysis, and the innovative ways Klue is integrating AI. Katie dives into the challenges of audience building, the value of creating genuine connections, and how Klue’s Compete Network is setting a new standard for competitive intelligence in marketing.
Jump into the action:
(00:00) Welcome to GTM News Desk
(01:30) Startups are Cheaper to Build, But More Expensive to Grow
(05:52) OpenAI Launches SearchGPT
(13:25) The Role of Community in Brand Loyalty
(15:40) What is The Compete Network?
(17:00) Creating Value-Driven Content Partnerships
(23:16) Influencer Marketing Strategies That Work
(23:45) How Big is The Production Team Behind The Compete Network
(25:17) How to Turn Subscribers into Communtiy Members
(29:50) Compete Network and Klue’s Approach to Community
To hear Katie Berg’s insights on fostering community-led growth, leveraging competitive insights for more innovative product strategies, and integrating AI for a more compelling customer experience, check out the extended conversation on the TACK Insider: https://tackinsider.com/
Connect with Katie Berg: https://www.linkedin.com/in/katiepberg/
Our sources from today’s headlines:
https://andrewchen.com/startups-are-cheaper-to-build-more-expensive-to-grow/
https://www.theverge.com/2024/10/31/24283906/openai-chatgpt-live-web-search-searchgpt
Produced in partnership with: https://shareyourgenius.com/
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