GTM Secrets

Looking to supercharge your go-to-market strategies and unlock new growth for your SaaS business? Join host Stephen Lowisz as he dives deep into the world of sales, marketing, customer success, and revenue operations, bringing actionable insights from top industry leaders.

In this episode, Stephen is joined by Nick Tomic, founder of Face2Face and ProductMarketFit.io, to explore innovative solutions that redefine customer engagement ...

Unlock the secrets behind successful go-to-market strategies with GTM Secrets, hosted by Stephen Lowisz. This dynamic podcast dives deep into the world of sales, marketing, rev ops, product launches, social branding, and so much more. Stephen chats with industry luminaries to uncover actionable insights, fresh perspectives, and proven tactics that help businesses scale, adapt, and thrive.

Each episode is packed with practical advice...

How does a small but mighty team compete in one of the busiest spaces in marketing tech? This episode of GTM Secrets dives into the brilliant and actionable insights of Eddie Casado, Head of Growth Marketing at Mouseflow, a dynamic competitor to platforms like Hotjar in the behavioral analytics arena.

Host Stephen Lowisz sits down with Eddie to explore what it takes to thrive in a crowded market with limited resources. They unpack M...

Welcome to GTM Secrets, the no-nonsense podcast where host Stephen Lowisz dives deep into the strategies, challenges, and insights that shape the world of go-to-market success.

This episode features a candid conversation with Miranda Follis, a seasoned government marketing expert and product marketer with over a decade of experience. Together, Stephen and Miranda dissect the complexities of government procurement, the grueling sales...

Join Stephen Lowisz as he dives deep into the world of demand generation with industry expert Rob Testa. Rob brings a unique perspective from his dual roles as a demand gen leader at Samsung SDS and the founder of his own small business, RKT MKTG. The conversation untangles the intricacies of bridging the gap between marketing and sales, crafting effective account-based marketing (ABM) strategies, and leveraging AI-powered tools to...

What does it take to master the art of enterprise sales? On this episode of GTM Secrets, host Stephen Lowisz sits down with James Chin, Director of Enterprise Sales at MaintainX, to uncover the strategies, challenges, and triumphs behind closing complex, high-stakes deals. With over 500 employees and a dedicated enterprise sales team, MaintainX is making waves in asset management—and James is leading the charge.

Listen as James shar...

Hosted by Stephen Lowisz and featuring industry expert Ben Belcher, GTM Secrets dives deep into the world of go-to-market strategies, sales, marketing, demand generation, and the critical role of content in driving results. Stephen’s candid approach and Ben’s wealth of experience make for an insightful and actionable conversation packed with real-world strategies tailored for marketing and sales professionals.

From demystifying dema...

Dive deep into the world of go-to-market strategies with Stephen Lowisz as he unpacks the nuances of sales, marketing, product positioning, and revenue ops. This episode features a no-holds-barred conversation with Zach from Octave, a seasoned sales expert and AI innovator. Together, they tackle the realities of modern sales, including calling out the inefficiencies of AI SDRs and discussing the evolving role of technology in build...

Join Stephen Lowisz as he dives deep into the evolving world of sales development with SDR coach and expert Jack Knight. Together, they tackle some of the hottest topics in sales today, including the rumored "death" of the SDR model and why it's far from the truth. Jack shares his insights on how the traditional SDR role is being reshaped by AI and technology, introducing the concept of a "cyborg" SDR—human ...

Join host Stephen Lowisz as he dives into an epic conversation with marketing maverick Matt Charney. From his unexpected leap from screenwriting into recruiting and marketing, to his current role juggling multiple brands as a solo marketer, Matt brings a wealth of unique experiences and insights to the table.

Discover how Matt has built powerful brand awareness for companies like Employer.com and Recruiter.com, leveraging strategic...

Join host Stephen Lowisz as he sits down with Noah Jacobs, co-founder of Bird Dog, an innovative platform designed to help sales reps and account executives focus on the right opportunities through detailed account research. This episode dives deep into the highs and lows of startup culture, exploring Noah's fascinating pivot from a finance background to tackling development, sales, and leadership within the tech space.

Discove...

Join host Stephen Lowisz in this insightful episode of GTM Secrets as he sits down with venture capitalist Shane Sabine, founder of Punch Capital. Shane offers a unique look into the world of VC, sharing his expertise on backing immigrant founders, navigating pre-seed and seed-stage funding, and leveraging the power of networking to uncover high-potential startups.

Beyond the boardrooms, Shane reveals his personal story—his interna...

Join host Stephen Lowisz as he dives into the world of content marketing with Russell Wojcik, Senior Content Marketing Manager at Liquibase, on this episode of GTM Secrets. Tackling the challenges of B2B tech marketing, Stephen and Russell explore the art and science behind creating impactful content that stands out in the crowded DevOps space.

Gain insights into the evolving role of AI in content creation, and learn how to balance...

Join Stephen Lowisz in this insightful episode of GTM Secrets as he sits down with healthcare marketing expert Nick McGuire. Together, they explore the dynamic and often challenging world of marketing within the highly-regulated healthcare industry.

Nick shares his 15+ years of experience crafting creative strategies while navigating obstacles like HIPAA compliance and the complexities of targeting diverse healthcare audiences. Dis...

Join host Stephen Lowisz in this eye-opening episode of the GTM Secrets podcast featuring Agnel D'Cruz, an expert in data partnerships and Principal at ZoomInfo. Together, they explore the world of data and its pivotal role in marketing and sales strategies.

Agnel dives into how ZoomInfo leverages its expertise in third-party data acquisition to close data gaps, ensuring their enterprise customers receive high-quality, actionable i...

Join Stephen Lowisz and internet marketing veteran Zach Presnall for an in-depth, no-fluff conversation about the evolving landscape of internet marketing. With over 20 years of experience, Zach shares hard-hitting insights on the pitfalls of email marketing, the critical role of content creation in go-to-market strategies, and how to effectively align sales and marketing teams to drive revenue.

Dive into a rich discussion on the t...

Join host Stephen Lowisz on this compelling episode of GTM Secrets as he sits down with Christy Banky, VP of Marketing at SMG, to uncover the secrets behind mastering go-to-market strategies and demand generation. With a career spanning technical writing, marketing communications, and data-driven demand gen, Christy shares her unique approach to blending creativity with analytics to drive meaningful results.

Hear Christy talk about...

Join GTM Secrets podcast host Stephen Lowisz with special guest Derek Boggs as they unpack a masterclass in go-to-market strategies, demand generation, and the art of adapting to unique customer personas. Derek shares his dynamic career path, from his early days at InsideSales (now Zant) to leading marketing initiatives in the physical security industry.

Dive into a thought-provoking discussion on the challenges of reaching diverse...

Welcome to GTM Secrets, the podcast where host Stephen Lowisz dives deep into all things go-to-market strategy, sales, marketing, revenue operations, and beyond.

In this episode, Stephen sits down with JD Miller—an accomplished CRO, private equity expert, and author of the upcoming book The CRO’s Guide to Winning in Private Equity. With 25 years of B2B tech sales experience and a history of guiding companies through high-pressure P...