GTM Unfiltered
GTM Unfiltered, a podcast featuring Go-To-Market veterans Judd Borakove and Deanna Ransom, is the best way to learn the latest and greatest in GTM and growth strategy – with fun, hilarious, insightful, and…unfiltered conversations. No scripts. No canned questions. Authentic conversations and as a result, a solid laugh and something new you can put to work right away.
Episodes
There’s a lot going on when you’re the Founder of a startup, so how do you keep yourself from going insane? Lucky for you, we’ve brought on someone who has not only survived founding multiple startups but has been able to thrive. Our special guest is David Politis, the Founder and Executive Chairman of BetterCloud. David joins Craig Rosenberg in the first half of the episode to share the most important advice from the 63-p...
Special guest Lauren Vargas, a Digital Dragon wrangler and Principal at Your Digital Tattoo, joins Host Craig Rosenberg in the first half of this episode for an enlightening conversation on the ways organizations should think about the future, how the place of communities in the B2B world has evolved, and the "new" growth of influencers in B2B. Lauren became a significant figure in the era of social media's emergence and o...
Get ready to dive into the game-changing role that the right data used with the cloud data warehouse plays in revamping the B2B marketing experience. Host Craig Rosenberg, Judd Borakove, and Matt Amundson touch on the power of integrating creativity with data-driven strategies, the current state of sales development reps (SDRs), and how improved targeting and messaging can revitalize outbound motion.
Also, Craig brags ...
It’s time to rethink how we work with AI from the ground up! Joining this episode is special guest Neil Harrington, the Vice President of Sales and Alliances at Stack Moxie. Craig chats with Neil about the emerging trends he’s noticed in generative AI, from exploring the feasibility of incorporating AI-driven features in existing products to the idea of vertical disruption. Hosts Craig Rosenberg, Matt Amundson, and Judd Bo...
Today's guests wrote The Greatest Sales Deck I’ve Ever Seen, one of the most famous blog posts in the history of B2B go-to-market and has worked with some of the largest B2B SaaS companies on the planet. Special guest Andy Raskin joins Host Craig Rosenberg to discuss the power of strategic narratives and how to create a movement around your company. Andy shares the importance of shifting from an "arrogant doctor" approach ...
This week, Co-Hosts Matt Amundson, Craig Rosenberg, and Judd Borakove dive into the importance of focusing on your core product, the significance of innovation in tech companies like Salesforce, Marketo, and HubSpot, and what to do when old playbooks fail. They also wrap up the year with each of their key takeaways: 1. Focus, 2. Test your butt off, and 3. Stop Firing Talent.
Also, Craig texts his son, Judd mentions bund...
2023 had a lot of ups and downs, from the explosion of AI to the endless layoffs. This week, Hosts Craig Rosenberg, Matt Amundson, and Judd Borakove say goodbye to 2023 and remember a few of their favorite memories.
Craig is joined by special guest Anna Baird, Operating Partner at Madrona and Board Member of companies such as SeatGeek and Semrush. Within Anna’s incredible career so far, she has been a CFO, CRO, and...
Join us for an expedition into the harsh and ever-changing world of MarTech with special guest Scott Brinker as our guide. Scott Brinker is the creator of chiefmartec.com and the MarTech Landscape all while also being the VP of Partner Ecosystem at HubSpot. Scott breaks down the rapid acceleration and complexity of MarTech, touching on the burgeoning role of AI and the importance of data in the evolving ecosystem. Co-hosts...
Imagine a world where the largest number of elections in one year occurred at the same time as the conversation around how people use technology to communicate about those elections is at its most uncertain. No, what you’ve imagined isn’t some far-off nightmare world, it’s actually the world you’re living in right at this very moment.
Ahead of the record 2024 election cycle, special guest Katie Harbath joined the show ...
Joining the GTM Unfiltered crew today is a hilarious comedian who actually started out in B2B working at companies like FEVO, Twillio, and Patreon. Special guest Alexis Gay is a professional funny person and Host of the Non-Technical podcast. Co-hosts Craig Rosenberg, Judd Borakove, and Matt Amundson talk with Alexis about her journey from managing GTM roles into comedy, how to make mature decisions about your future, and ...
Congratulations! You’ve found the ever-elusive Show Notes for this awesome episode of GTM Unfiltered, featuring special guests Justin Gray & Josh Wagner. Justin and Josh are Co-Founders of In Revenue Capital and Hosts of The Cheat Code Podcast. Justin and Josh join Co-Hosts Craig Rosenberg, Judd Borakove, and Matt Amundson for an awesome conversation about the immense potential of a Partner-Led motion for B2B compa...
Sit down and buckle up for a new episode featuring special guest Chris Orlob, the Co-Founder & CEO of pclub.io. Many of you probably know about Chris or his awesome work early on at Gong which helped the company reach hockey stick level growth. Chris joins Hosts Craig Rosenberg, Matt Amundson, and Judd Borakove to discuss how to sell to and through CFOs, the right approach to skill development for sales organizations, ...
Curious about what a longtime, successful, and well-respected revenue leader thinks are the most important things to look for when hiring? Well, you’re in luck! Today’s guest is Ted Purcell, the Chief Revenue Officer at Tealium. Ted has over 20 years of experience leading sales and marketing teams at the highest level at companies such as SAP, Marketo, and Clarizen. Ted joins Craig Rosenberg, Matt Amundson, and Judd Borako...
Matt Dixon is the Founding Partner at DCM Insights and the Co-author of The Jolt Effect, The Challenger Sale, The Challenger Customer, and The Effortless Experience. Matt joins Hosts Craig Rosenberg and Judd Borakove to discuss the reasons behind the slowdown in B2B sales cycles (4:53), how sellers can build trust with wary buyers (14:42), and the changing role marketing needs to play in educating customers (20:46). Matt, ...
Benvenuti al nuovo episodio! Today’s guest started one of the 50 most powerful PR agencies in the US and then decided to follow his lifelong passion and bought a professional soccer team in Italy. He is also the author of The Death of Irrelevant PR and Embrace the Pace.
Matt Rizzetta, Chairman of the North Sixth Group, joins Hosts Judd Borakove, Matt Amundson, and Craig Rosenberg to share how he bought the team and brou...
Navigating Tech Acquisitions & Consolidation Insights - Scott Albro - GTM Unfiltered - Episode # 003
Join us for an exhilarating, unfiltered episode as Scott Albro, the Co-founder & CEO of Goldie, gives his hot takes on tech acquisitions and his interpretation of consolidating. In this engaging conversation, he shares his insights with our esteemed hosts: Judd Borakove, Craig Rosenberg, and Matt Amundson. Don't miss out on this opportunity to gain valuable knowledge and inspiration!
Connect:
- Scott’s LinkedIn: ht...
Step into the electrifying world of GTM Unfiltered, where the dynamic trio of hosts—Judd Borakove, Craig Rosenberg, and Matt Amundson—take you on an exhilarating journey through the captivating realms of marketing surveys, the tantalizing allure of paid social media, and their unfiltered, thought-provoking insights into the ever-evolving world of podcasts. Get ready for a rollercoaster of unscripted excitement that's bound...
Welcome to the premiere of GTM Unfiltered! In this episode, hosts Judd Borakove, Craig Rosenberg, and Matt Amundson give their hot takes on desert island essentials, ROI tools, and their personal insights on online branding! It’s a crazy, unfiltered episode you don’t want to miss!
Links:
- GTM LinkedIn: https://www.linkedin.com/company/98484240/admin/feed/posts/?feedType=following
- GTM Website: http://GTMunfiltered.com
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