Understanding Cryotherapy

Reinventing Cool: How to Make COLD Your Best Ally Against Inflammation, Pain, and Aging (published by O Books) is a groundbreaking new guide to the science behind and the benefits of Whole-Body Cryotherapy - the treatment that's rapidly moving from elite sports recovery rooms into mainstream health and wellness routines. Written by internationally renowned cryotherapy and wellness pioneers Maria Ensabella and Antra Getzoff, this practical and fascinating book is the first of its kind: offering a research-backed roadmap for anyone curious about the healing power of extreme cold. Why Reinventing Cool: How to Make COLD Your Best Ally Against Inflammation, Pain, and Aging is breaking the ice: A first of its kind–A step-by-step illustrated guide to using whole body cryotherapy to optimize health, manage pain, boost recovery, and future-proof health and wellbeing. Explains just why all cold is not created equal–Maria and Antra explain why freezing showers and ice plunges aren't enough, and why cryotherapy stands alone when it comes to results. Science meets story–Includes never-before-published case studies that reveal how real people are transforming their lives through the power of cryotherapy. Past, present, and future–From ancient icy rituals to the latest tech innovations, Reinventing Cool: How to Make COLD Your Best Ally Against Inflammation, Pain, and Aging explores the fascinating evolution of cryotherapy. What's next?–Could cryotherapy become the new gold standard in anti-aging, performance, and chronic pain management?