July 5, 2024 • 30 mins
Join us for an exciting preview of the Ignite Fitness Business event on Friday, August 2nd, and the Women's Health Summit on Saturday, August 3rd, at Crowne Plaza in Melbourne. In this episode, we are thrilled to introduce some of the top speakers, including Grant Gamble, Nigel Benton, Scott Hunt, Steve Jensen, Michael, Benji, Reece, and Richard, who will share insights on the content they will deliver at these exclusive events.
Discover Steve Jensen's strategies for increasing conversion rates without overwhelming prospects, Scott Hunt's insights on inclusivity and the NDIS, and Reece's' tips on overcoming recruitment challenges in the fitness industry. Learn from Benji's expertise on leveraging SMS and email marketing, Michael's guide to mastering meta ads, and Richard's five-funnel system to boost lead quality. Nigel Benton leads the way with winning press releases.
Don't miss out on Grant's focus on team member retention and how it impacts overall success. Whether you're a gym owner, manager, or fitness professional, this episode is packed with valuable information and practical tools to help you thrive in the fitness industry.
Secure your tickets now at ignitefitness.com.au and be part of these transformative events. Use code ALM for 10% off.
Buy now at www.ignitefitness.com.au
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
All right, good afternoon, everyone, and welcome to a catch-up for our Ignite
Fitness Business event to be held Friday, August the 2nd in Melbourne,
and also our Women's Health Summit to be held Saturday, August the 3rd.
Both events will be at Crowne Plaza in Spencer Street, Melbourne.
Today, I'm very lucky to be joined by some of our speakers that will be attending
(00:24):
on Friday. As you can see, Grant is here, Nigel Benton, Scott Hunt,
Steve Jensen, Michael and Benji, and of course, Rhys and Richard.
And what I wanted to do today was to get the guys to get together just to give
you a little bit of information about the content that we'll be delivering on the Friday event.
Now, our Friday event is very much a personalized event.
(00:46):
We do limit the tickets to 70, and we have six roundtables this year,
and each roundtable will run for approximately 25 minutes.
Each roundtable has a different host. And of course, that means that there'll
be different content delivered to those that attend the event.
So what I thought I would do right now is just to kick it off with Steve Jensen.
(01:06):
And now Steve's been with us since day dot 2019 when we first launched the very
first Ignite Fitness Business event.
And he's going to be running another roundtable this year.
So Steve, if you can let our listeners know what are some of the things that
you're going going to be talking about to the attendees and what's your objective and your hope for them?
(01:27):
Great to be here, Mel. And yes,
the events have been running for a while before COVID and after COVID.
And I must say that these events are really personal.
And it's great to be able to chat with everybody at the tables without actually
having to just present and then chat with them afterwards.
Woods look my my session is a round
table it's around about the conversion process of trials
(01:49):
you know over the last 12 months or maybe even two years the can the uh what's
working well in marketing is getting people for try before they buy but you
know back in the olden days we used to say seven days for seven bucks and so
forth and now there's a real problem at the moment even come in for free we're
having a lot of clubs in australia new zealand all around the world
actually increasing conversions quite significantly.
(02:11):
Number one, we're going to show everybody how to not undercut their price.
In other words, get their ticket item from the get-go.
We'll also need to make sure that if you're going to convert a trial,
it's really important to make sure that you don't go into overwhelm.
I find that a lot of people try to get people in and then go into overwhelm
(02:32):
and then people have the objection of, I want to think about it,
shop around and they smash you on price.
I'm going to give everyone a couple of new strategies that have been working
really well in the last 18 months, which I'll actually, it's called the journey
model, which allows people to actually see where they're going and it becomes
their buy instead of you having to close.
And it's not always about price, it's actually about getting the outcome.
(02:54):
So it's only 25 minutes, but I'll give a lot of tools away and some ways to
actually increase the closing percentage without and reduce that horrible thing called follow-up,
because I'm finding that most clubs don't have the time or the skill set to
do the follow-up that we used to do in the olden days because everyone's becoming multitask.
So we'll increase the closing rate and reduce the follow-up and make it a bit of fun.
(03:20):
Sounds like a very exciting roundtable, Steve. And every year we get nothing
but positive feedback from everybody that sits down and has a chit-chat with you.
And I know that you're available throughout the day in the breaks also Also,
if the attendees want to have a chat with you and a follow-up perhaps after the day.
Scott, now you're going to be presenting like a TEDx presentation that runs
(03:41):
for approximately 15 minutes, and it's all about the NDIS.
Why should personal trainers or even club owners come along and listen to that subject?
Yeah, sure. Well, I mean, it's really bigger than the NDIS. It's about being an inclusive industry.
We have about 70% of our population have a disability.
The NDIS is one of the many ways that we can tap in and actually help more people get into our clubs.
(04:05):
We all know so many people won't join because they're scared of the gym scene,
they think they're not fit enough to go.
So how do you think someone with a disability feels?
So I think we do a great job as an industry of getting fit people fitter,
not such a great job of helping people with disabilities.
So where the NDIS ties in with that, that's probably the best thing we've ever
had in our industry to showcase that it is a stamp of approval from the government
(04:29):
that we are an inclusive industry for the small minority of fitness professionals that work with the NDIS.
It's this huge stamp of approval. But there's a lot of misunderstanding and
miscommunication about what it is that you can get and how it all works.
So I want to attempt to in only 15 minutes clear up a heap of that about the
NDIS. but again, that just ties back into one of the many ways we can be a more inclusive industry.
(04:54):
So try and pack a few hours worth in 15 minutes for everyone.
So Scott, do you know just off the top of your head how many registered NDIS
providers there are throughout Australia?
Yeah, there are thousands of them.
I mean, the NDIS is extremely broad, right? We all see that stuff in the media
about $35 billion of taxpayers' money and so on. So remember the area we're
(05:18):
involved in is a very small area.
Even if you talk your low-level support workers, which is kind of the role that
we're in, it's a tiny percentage of what the NDIS is because the NDIS also encompasses
people who need 24-7 support to literally stay alive.
So it's a very broad thing. So I don't know the breakdown of sort of the lower-level
support workers slash PTs or lower-level allied health as to what that is.
(05:43):
But that's a good point, though, isn't it?
There's no industry numbers or statistics out there at all on that stuff.
It's almost an afterthought for a lot of people, I think.
All right. So now, obviously, you'll be presenting on NDIS.
Now, if anybody's interested in setting up fitness enhancement,
personal training or a small business model that is going to assist people with
(06:05):
disabilities, you're open to that discussion whilst we're at Ag Night?
Yeah, absolutely. I really would add to it. Obviously, I'd love more people to come on board.
So really where my journey is i started fitness enhancement
um literally last century which has gone gone
quick and then fit your abilities our nds arm
that's basically started about six years ago with our integration registration
so i'd love to speak to more people about coming on board with us
(06:28):
who want to get that whole full package about in regards to anti-age registration
being a part of the bigger brand but i'm also there just just help everyone
be more inclusive there's some Some people who understandably they want to do
their thing their way and I'm going to spread the word about how we can help
all people with disabilities get training,
get the great results. We know that we can get them all.
(06:50):
Sounds fantastic. All right, let's keep moving along. Rhys, oh,
my God, can you help me out with recruitment?
Because every club owner that I speak to at the moment, we can't get sales staff,
we can't get reception staff, we can't get group fitness instructors or personal
trainers. what are you going to do to turn that all around for us club owners and managers,
(07:13):
Well, thanks, Mel. That's probably not what I'm going to do.
It's probably what you have to do yourself.
But yeah, look, post-COVID, all the registration bodies are suggesting somewhere
between 25 and 35% of their registered professionals did not renew their registration.
And the numbers that are being attracted into the industry are becoming less
(07:37):
and less. I don't think we're as an attractive industry as we were perhaps 10 or 15 years ago.
I think we pay really poorly, and I don't know how attractive many of us are as employers.
I think the operating business model that we look at often for personal trainers,
(07:59):
in particular this contracted model where you're paying rent,
I think we need some flexibility responsibility within those frameworks and
to perhaps consider some different options.
So we're going to spend some time doing some self-analysis at the round table.
And it's really about each of the operators and managers looking at themselves
(08:19):
and say, look, how attractive am I?
What does my employee satisfaction scores look like?
I know Grant, you do a lot of work in this space already.
We're going to say, how attractive is your facility both physically as a brand, work for.
It's a little bit like when you're trying to attract members, isn't it?
It may be that you've got all your marketing right, but maybe you're just not
(08:44):
that good for whatever reason.
Maybe your facility's not up to scratch, your competitors are just better. So it's on a scale.
So the things that we used to do to attract staff 10 or 15 years ago are no longer working,
but there are a group of people who are interested in perhaps considering the
(09:06):
industry, and they're the people who are probably already coming to your facility.
So we're going to look at some ways that you might be able to work with people
who are already in your facility, already like you, and know what you do and
how you operate, and say, look, have you ever considered?
Then we've got to say, so what does the model look like for them to be working
(09:27):
there? Is it an employee model? Is it a revenue share model?
Is it a contracted model? Is it a rented model?
But we need to do it differently.
Sounds great. And with all of the closing loopholes occurring in August also,
Catherine Stewart from Velocity Legal will also be along to present and talk about that.
(09:48):
And I think that that's a huge advantage for gym owners and gym managers also
to come along to listen to Catherine and also Rhys because the two go hand in
hand And together, Nigel Benton.
Oh, my goodness. I loved it when you got in touch with me and you said,
Mel, there's so many amazing things happening in the industry, but you know what?
(10:09):
Nobody tells me or nobody knows how to put a press release together.
So just tell us right now, what do you want from gym owners,
gym managers, equipment supplies?
What do you need from us so that you can project a really positive message out
there about our industry? What do your readers want to hear?
(10:31):
It's not just our leaders, but first I'll back up what Rhys said.
The changes in employment law, they're going to be enforced.
And if you've got a session on that, that's an absolute compelling reason for
people to attend because the potential, the adoption of these changes are huge
and something we're looking into.
(10:51):
But going back to the question you asked me, I just have this longstanding conviction
um that the industry does a really
poor job of communicating the great things it
does it's delivering you know fun
enjoyment attainment achievement improving quality
of life and as a rule it does
a as i said a really poor job of communicating that
(11:14):
and i won't give examples now but i will during my
session but i'll challenge people to have a look
at that go to google it'll be a killer you know you never when
you do your presentation encourage people to look at their phones uh if
they're looking at their phones
you know they're not engaged but i'm going to encourage people early
on to say to type in fitness club in google
uh maybe go to google news and type in fitness club and see what results they
(11:37):
get now i really hope there's been a great story that week about you know people
doing great things in the industry but i think there's a real chance there'll
be some poor stuff that doesn't reflect well on the industry it might well be.
And just to sort of on the side we aim
to tell the best stories about the industry but sadly you
(11:57):
get drawn down the route of clickbait and we recently did a story about a franchise
owner in WA who faked her own death for an insurance plan wow that story went
everywhere us and others reflect really bad on the industry do the search see
what you get it might come up with UFC gym and that unfortunate demise,
(12:17):
it's those things that ideally Ideally, if there was good news about the industry,
that bad news would be, if not blotted out, it would be balanced a bit more than it is.
And again, referencing what Rhys was saying, another reason why it's hard to find employees is...
That reputation people kind of think well if i go and
(12:38):
work for that that group you know well that other group went bust for six months
ago and their staff didn't get their pay and their entitlements maybe i'll go
and look at another sector so it really is about an industry telling a better
story um because you know there are a lot there are lots of great things the industry does
there are simple ways to do it sadly i think lots of lots
(12:59):
of the industry kind of misunderstands dealing with media um kind
of fears that you know if you you deal with the devil is it where it's going
to come back and bite you uh but not every deal with
the media is going to end up with a sort of current affair type crew
coming chasing someone down the street because of something iffy um there's
some really good um really good examples to tell the other thing i'll emphasize
is it's a low cost activity uh you shouldn't even though some operators i do
(13:24):
see in local media outlets paying for their content they shouldn't be paying
for their content then local newspapers,
radio stations, and the like are crying out for content. They've got no journalists
on staff. They've all been sacked.
They will essentially use what you send them.
Don't pay for them to use what you send them. There are lots of ways to get
(13:45):
that information out there.
People want to hear good news. They don't want to hear scandal.
So I'd argue that there are some very simple ways to try and block out the bad
news, get some simple good news stories out there about what the industry does,
And it's really easy to do. As I said, it's low cost.
Hopefully, it's not an add-on to your other activities as well.
Because if you're enthusiastic about your business and you love the industry
(14:07):
you're in, you've got a story to tell.
If somebody asks you, like Mel, you, yourself, and the other seven colleagues
here about why you're in the industry, you'll tell them a story.
I love it. It's brilliant what I do. We deliver great results.
In a way, you want to be able to impart that to media through as many different
outlets as possible. In a way, I'm very enthusiastic about press releases,
(14:29):
they're old school, but a press release can be your script.
You put your script down, which is essentially what you tell people about the
business you're in and why your business is so good, and you use that as a script
and reference it across every media that you choose to use, whether it's for
social media, whether it's for video,
whether it's for sharing with local media,
national media, or whoever, and work off that script to get your story out there. and I.
(14:57):
Somebody pulled me wrong, but I really think there will be great results that
improve your own reputation, your business's reputation, and also the reputation of the whole industry.
Sorry if that's long-winded. I 100% agree with you, Nigel.
I did a podcast a couple of weeks ago with Roman Brady from Airlocker,
(15:17):
and offline, you know, we went a little bit deep, and he goes,
everyone's got a story, and we just don't tell our stories enough.
And it's not just about how did you come to enter
the industry or why have you got a successful club but there's so
many stories as business operators whether you're
a club owner you own a social media business you own a retention business you
(15:38):
own a recruitment business we've all got some type of successful story to tell
and we don't tell it uh and so i i agree everybody should be pushing more more
press releases towards Nigel.
And as I said earlier on, Nigel, I'm just going to reiterate,
Catherine Stewart from Velocity Legal, her 45-minute keynote presentation is
(16:00):
purely based on the loopholes that are coming in August.
And I think it's really important that gym owners get along and listen to this
because at the moment there is a little bit of negativity across,
you know, Facebook and Instagram by certain groups publicizing brands.
That perhaps haven't been doing the right thing by their employees,
(16:21):
and sometimes they have been doing the right thing by their employees,
but the page owners are projecting the opposite message.
And I think that we need to get more business owners, gym managers along to
listen to Catherine because that loophole is going to change the industry as a whole. So absolutely.
I'm going to keep moving along. So Benji, you are up. It's my friend from super fit grow.
(16:46):
Tell me what your TEDx presentation is going to be all about.
Yeah definitely so we're going to be running through how to skyrocket
results through text messaging and email um and
in addition to that the power of ai um in
relation to text messages and email conversions
in conversations so we're diving deep into the
(17:07):
benefits of sms marketing and people might think that it's
like oh yeah we know how to sms we know how to text people
but the amount of people we speak to every single week and month
that don't actually really understand how to engage
with their leads or their prospects or even nurture their
prospects over time everyone's so short-minded if
they don't respond within the first one or two text messages i'll be
(17:29):
fit they they they get forgotten about and we don't keep sort of following up
or nurturing them so i'm going to dive deep into that which i'm really excited
about um and then we're going to run through some successful sms campaigns and
show a few case studies and some data on that um so it's It's not obviously
just me talking about it. It's actual real-time data there.
And dive deep into the automation tools. So what are some automation tools that
(17:53):
really support these workflows, these automations, and what ones to stay away from?
What's the ones that we've used that are the best, that people should be staying away from?
All right, might ruffle a few feathers, but that's all right.
Personalization and timing. So really want to run through when, what timeframes.
Like, for instance, when a text message first comes in,
(18:14):
how quickly should we respond to that you can actually set
these automations up so they're very personal and it
actually sounds like someone is actually doing it
for you because let's face it we're all busy running businesses
especially gym owners they can't get to the leads immediately but if it's too
automated like for instance the response that says reply why and we'll get back
(18:35):
to you people disengage because it's a bot they don't want to talk to a bot
they want to feel like they're talking to someone and getting some value so
we're going to dive deep into that uh We're going to go, this is going to be really exciting.
I'm really looking forward to this. We're going to go deep into a live demonstration
of how our AI system is conversing, wood leaves, engaging with them,
(18:56):
asking open-ended conversations and looking them in to classes or phone calls.
And that's done through email and automation.
So that's going to be really exciting and I'm pumped for that.
It's going to be a live demonstration. We're going to grab some from the crowd
and get them to click on a link.
They're going to submit their details and they're going to engage with the lead
and it's going to ask whatever questions and we're going to see those leads,
(19:17):
yeah, conversing the AI. So really pumped for that.
Absolutely love that. The only way that you will ever get out of not receiving
a text message from Mel is you have to opt out.
Yeah, exactly. Same with the tagging. If you don't want me to tag you,
you're going to have to opt out.
Oh, love it. Michael, what can you add to what Benji's just told us about your roundtable?
(19:40):
Yeah, definitely. Really looking forward to the event as well,
Mel. So we're going to have some fun with meta ads.
So obviously gym owners can feel a little bit scared and confused.
Advertising or they alternatively on the flip side they think it's a little
bit too simple and so the goal is to make it really more accessible and increase their confidence
with regards to digital advertising specifically on facebook
(20:03):
and instagram so going back a
step and we've had like a client that came on recently
as a as a case study when i go when case study
a little bit more detail but on a on the top line they reduce
their cost per lead from sixty dollars down to fifteen
dollars with the structure that i'm going to be teaching and that
means the difference between 25 leads in a
(20:23):
month versus 100 leads in a month with the
same budget which is an enormous difference by following
a structure so the three things are
going to be covering firstly is what a full funnel digital
advertising strategy uh concept sounds like
so explaining the how how brand marketing and
lead generation combining the two how are
(20:45):
those two combined so what brand awareness campaigns look
like and how that actually feeds into the health and
quality of your leads from a lead generation perspective and then
second is going into a complete live build of a lead generation campaign so
we're going to do it live things around like campaign structure ad set configuration
so audience targeting and then from an ad creation level looking at headlines
(21:09):
offers copy image selection So what type of image to choose, image or video.
And then of course into your lead form setup as well.
And then if time allows, third thing I'd like to cover is optimization techniques.
So really understanding the key performance KPIs.
So what is the data that makes sense or you should be looking at on your ads,
(21:33):
and then how to maximize the return on your investment by optimizing your campaigns
based on reading the data correctly.
Correctly so those are the three main things I'd like to cover and I'm really looking forward to it.
So, Michael, with your roundtable, the information that you're going to be projecting
on the day, you can be a layperson with absolutely no experience whatsoever
(21:55):
with meta ads and you'll be able to follow what you're going to be talking about?
Correct. Not only that is following on from the actual roundtable,
we're going to provide some worksheets. So we've got something tangible they
can take away and some follow-up videos that they can actually reflect on and
watch again afterwards.
(22:15):
So you're not going to be able to remember everything on day one,
so at least you have some training to take away from that actual event and go
through that training and apply it yourself.
So the answer to your question is 100% yes.
Oh, perfect, because I don't doubt there's still a lot of people out there that
aren't quite sure how to do the ads, you know, on social media.
(22:35):
So all education is great education. Rich, you're up next. Next,
so now Richard's got a bit happening over the two days.
He's also speaking at our Women's Summit on the Saturday, but you're also doing
a roundtable and a TEDx presentation on Friday.
So if you just now, just tell us all about Friday. Okay.
(22:56):
Yeah, awesome. Friday, I'm going to be talking about our five funnel system and what that is.
It's basically a system that's been working over the last probably decade,
but we really refined it to what's actually happening now in the marketplace.
A lot of the problem now is when we're marketing to our community,
(23:17):
there's only so many sectors we can get to, so much budget we can put out.
So what we want to do is we want to maximize the reach from our database to
our our social media, to our community outreach, to our referrals,
and probably things that fitness professionals have done in the past.
But essentially what I'm going to be doing, I'm going to be bringing the top
five, like we call them cheat sheets at Comm.
(23:39):
We have over 65 cheat sheets, and I'm going to bring in the top five cheat sheets on these five funnels.
So there's going to be a lot of information you can also hear at this event.
So many cool presenters, so many cool things. So I'm just going to get everybody
to walk away with our top performing cheat sheet.
So you can pretty much copy and paste and see the results straight away.
(24:01):
And again, it's not so much, you know, I had a client that came just yesterday
to us, a potential client, and not in the fitness industry, brand new to it.
And they sort of said, hey, we've been marketing many other industries,
and this is a very, very different industry.
And I sort of like build on what everybody's saying here is that,
and what Nigel's saying, what Benji was saying and Michael was saying is that
(24:23):
we're an industry that needs to be told.
We need to tell our stories much more.
And we can do the best job of the technical part of it, but it's the storytelling that's important.
I call it the salt and pepper on any of these cheat sheets and formulas.
So if there is a fitness industry is super passionate.
So if we are a passionate industry that we know, we've got to put that passion
(24:46):
into some simple frameworks works that work every single time.
And I believe when a business...
Runs on five funnel marketing approach. It doesn't matter if one dries up or
Facebook doesn't work for one day.
We know what that happens there or our referrals aren't coming through the door.
We've got other legs on the table and we want to make sure that our table of marketing is strong.
(25:08):
And that's essentially what I'm going to be talking about is making sure that
lead quality really increases.
So if we can get our lead quality all looking like referrals,
when a referral comes in, I'm going to convert 90%. But then when a Facebook
lead lead comes in, it's like, oh my gosh, they're not picking up the phone.
We want to make sure that all that lead quality goes up through using the five
funnel approach. So that's what we'll be talking about on the Friday in the round tables.
(25:32):
There is another talk I'll be talking about the market leader approach,
which over the last probably 24 months, this has been going crazy good for businesses
that are wanting to get their message out, but struggling to do that through
the platforms are on. And I'll be talking about how to do that.
(25:53):
And if you don't want to be on camera, it's okay. You don't have to be on camera.
Just to highlight there, I'm going to show you how to do that through the best
part of your business, which is your clients.
Because everybody says, I have an amazing community.
So I'm going to show you actually how to take your community out and put it
out. So every single person can be your best salesperson out there in the marketplace.
(26:14):
And that's the second session I'll be presenting all about market leaders, Mel.
I've seen some of the clients work that you've been working with and it's been
incredible loving what Glenn Taylor is doing at the moment.
He's just come from out of this shell into like this rock star in our industry at the moment.
So he's doing some really cool stuff and that's thanks to you guys.
(26:35):
Now, Grant, I've deliberately left you to last and that's because we've just
found out how to recruit staff, how to recruit members.
We've got all of these leads and all of these people signing up and everything's
going gung-ho. Retention.
Tell me all about your presentation.
(26:55):
Thanks, Mel. Yeah, so possibly people are thinking I'll be just focused on the
member retention piece.
I'm actually going to be really focused on the team member retention piece because
my premise is if your team members are staying with you, they're engaged,
they're doing a great job, then your members are going to follow.
And we've seen that to be true over all the years that I've been in the industry at least.
(27:20):
So I will also look at the member retention piece. We'll look at the lifetime value of a member.
We'll look at some of the why, but I think I don't want to belabor people with the why.
I think we all know we need to retain our team and we need to retain our members.
I'm really going to get into the how, and I've only got like 15 minutes,
so I actually love it. Like when I first, now when I heard, I'm like,
(27:41):
oh, no, come on, 15 minutes.
I'm used to going an hour, two hours.
But I'm excited about it because it really means I've got to distill it into,
you know, sort of action-packed bullet points.
So I'll be looking at large and small environments. I'll be looking at grassroots
through the high-powered AI-driven system.
(28:02):
So I'll give people choices depending on where they're at. but I think we've
got to understand in our industry right now, and I think a lot of people have
spoken to this, we do incredible work.
We make a difference in so many people's lives every day, but we can't change lives we don't touch.
And so sales is really critical. We need to sell more people on fitness,
(28:27):
but when we do sell them, we've got to keep them.
And I'm not just talking about members, I'm talking about team members too.
We have had a lot of people come and go from this industry.
It's sad when you see really talented people walk away disenfranchised or disillusioned.
I've seen it all too often.
(28:47):
I want to talk about that and really engage with the audience in terms of understanding,
But that little bit of extra effort that we put into our people,
into our team, is going to pay huge dividends, huge dividends.
And I'm going to give some stats on this as well.
You know, the dollars and cents of here's your ROI on selling a new member versus
(29:11):
here's the ROI on keeping a member.
Here's the ROI on engaging one of your team members in a more powerful way.
Here's the ROI on having to be continually recruiting which we find ourselves doing so.
I'm excited to try and get a rate into 15 minutes so thank you for the challenge I appreciate it,
(29:31):
you're very welcome and we all know that it can take less than 15 minutes to
lose a member so I think that you will do an absolute phenomenal job when you
do your TEDx presentation all right I thank you all for joining me this afternoon
I know that you've taken some time out of your your busy schedule.
And for those that are listening and watching, Ignite Fitness Business event
(29:53):
will be in Melbourne, Friday, August the 2nd.
You can still grab your tickets at ignitefitness.com.au.
And of course, we have our Women's Health Summit on Saturday and all of the
information is available on our website.
Unfortunately, today, there were some of our presenters that could not make it.
And so that was Barry Alvish, Emmett Williams, Dad Wrigley, Lisa Lord and Justin Tamsit.
(30:17):
They weren't able to make it today, but all of them will be presenting at the
event and they've got some really cool resources and tools for you to take away. So thank you, Grant.
Thank you, Nigel, Michael, Steve, Scott, Rhys, Richard and Benji for coming
on this afternoon and having a chat with our Ignite Fitness audience.
Thank you, Mel. Thanks, Mel. Thanks, Mel. All very well. Great job,
(30:39):
Mel. Good to see everybody.
All right, good afternoon, everyone, and welcome to a catch-up for our Ignite
Fitness Business event to be held Friday, August the 2nd in Melbourne,
and also our Women's Health Summit to be held Saturday, August the 3rd.
Both events will be at Crowne Plaza in Spencer Street, Melbourne.
Today, I'm very lucky to be joined by some of our speakers that will be attending
(00:24):
on Friday. As you can see, Grant is here, Nigel Benton, Scott Hunt,
Steve Jensen, Michael and Benji, and of course, Rhys and Richard.
And what I wanted to do today was to get the guys to get together just to give
you a little bit of information about the content that we'll be delivering on the Friday event.
Now, our Friday event is very much a personalized event.
(00:46):
We do limit the tickets to 70, and we have six roundtables this year,
and each roundtable will run for approximately 25 minutes.
Each roundtable has a different host. And of course, that means that there'll
be different content delivered to those that attend the event.
So what I thought I would do right now is just to kick it off with Steve Jensen.
(01:06):
And now Steve's been with us since day dot 2019 when we first launched the very
first Ignite Fitness Business event.
And he's going to be running another roundtable this year.
So Steve, if you can let our listeners know what are some of the things that
you're going going to be talking about to the attendees and what's your objective and your hope for them?
(01:27):
Great to be here, Mel. And yes,
the events have been running for a while before COVID and after COVID.
And I must say that these events are really personal.
And it's great to be able to chat with everybody at the tables without actually
having to just present and then chat with them afterwards.
Woods look my my session is a round
table it's around about the conversion process of trials
(01:49):
you know over the last 12 months or maybe even two years the can the uh what's
working well in marketing is getting people for try before they buy but you
know back in the olden days we used to say seven days for seven bucks and so
forth and now there's a real problem at the moment even come in for free we're
having a lot of clubs in australia new zealand all around the world
actually increasing conversions quite significantly.
(02:11):
Number one, we're going to show everybody how to not undercut their price.
In other words, get their ticket item from the get-go.
We'll also need to make sure that if you're going to convert a trial,
it's really important to make sure that you don't go into overwhelm.
I find that a lot of people try to get people in and then go into overwhelm
(02:32):
and then people have the objection of, I want to think about it,
shop around and they smash you on price.
I'm going to give everyone a couple of new strategies that have been working
really well in the last 18 months, which I'll actually, it's called the journey
model, which allows people to actually see where they're going and it becomes
their buy instead of you having to close.
And it's not always about price, it's actually about getting the outcome.
(02:54):
So it's only 25 minutes, but I'll give a lot of tools away and some ways to
actually increase the closing percentage without and reduce that horrible thing called follow-up,
because I'm finding that most clubs don't have the time or the skill set to
do the follow-up that we used to do in the olden days because everyone's becoming multitask.
So we'll increase the closing rate and reduce the follow-up and make it a bit of fun.
(03:20):
Sounds like a very exciting roundtable, Steve. And every year we get nothing
but positive feedback from everybody that sits down and has a chit-chat with you.
And I know that you're available throughout the day in the breaks also Also,
if the attendees want to have a chat with you and a follow-up perhaps after the day.
Scott, now you're going to be presenting like a TEDx presentation that runs
(03:41):
for approximately 15 minutes, and it's all about the NDIS.
Why should personal trainers or even club owners come along and listen to that subject?
Yeah, sure. Well, I mean, it's really bigger than the NDIS. It's about being an inclusive industry.
We have about 70% of our population have a disability.
The NDIS is one of the many ways that we can tap in and actually help more people get into our clubs.
(04:05):
We all know so many people won't join because they're scared of the gym scene,
they think they're not fit enough to go.
So how do you think someone with a disability feels?
So I think we do a great job as an industry of getting fit people fitter,
not such a great job of helping people with disabilities.
So where the NDIS ties in with that, that's probably the best thing we've ever
had in our industry to showcase that it is a stamp of approval from the government
(04:29):
that we are an inclusive industry for the small minority of fitness professionals that work with the NDIS.
It's this huge stamp of approval. But there's a lot of misunderstanding and
miscommunication about what it is that you can get and how it all works.
So I want to attempt to in only 15 minutes clear up a heap of that about the
NDIS. but again, that just ties back into one of the many ways we can be a more inclusive industry.
(04:54):
So try and pack a few hours worth in 15 minutes for everyone.
So Scott, do you know just off the top of your head how many registered NDIS
providers there are throughout Australia?
Yeah, there are thousands of them.
I mean, the NDIS is extremely broad, right? We all see that stuff in the media
about $35 billion of taxpayers' money and so on. So remember the area we're
(05:18):
involved in is a very small area.
Even if you talk your low-level support workers, which is kind of the role that
we're in, it's a tiny percentage of what the NDIS is because the NDIS also encompasses
people who need 24-7 support to literally stay alive.
So it's a very broad thing. So I don't know the breakdown of sort of the lower-level
support workers slash PTs or lower-level allied health as to what that is.
(05:43):
But that's a good point, though, isn't it?
There's no industry numbers or statistics out there at all on that stuff.
It's almost an afterthought for a lot of people, I think.
All right. So now, obviously, you'll be presenting on NDIS.
Now, if anybody's interested in setting up fitness enhancement,
personal training or a small business model that is going to assist people with
(06:05):
disabilities, you're open to that discussion whilst we're at Ag Night?
Yeah, absolutely. I really would add to it. Obviously, I'd love more people to come on board.
So really where my journey is i started fitness enhancement
um literally last century which has gone gone
quick and then fit your abilities our nds arm
that's basically started about six years ago with our integration registration
so i'd love to speak to more people about coming on board with us
(06:28):
who want to get that whole full package about in regards to anti-age registration
being a part of the bigger brand but i'm also there just just help everyone
be more inclusive there's some Some people who understandably they want to do
their thing their way and I'm going to spread the word about how we can help
all people with disabilities get training,
get the great results. We know that we can get them all.
(06:50):
Sounds fantastic. All right, let's keep moving along. Rhys, oh,
my God, can you help me out with recruitment?
Because every club owner that I speak to at the moment, we can't get sales staff,
we can't get reception staff, we can't get group fitness instructors or personal
trainers. what are you going to do to turn that all around for us club owners and managers,
(07:13):
Well, thanks, Mel. That's probably not what I'm going to do.
It's probably what you have to do yourself.
But yeah, look, post-COVID, all the registration bodies are suggesting somewhere
between 25 and 35% of their registered professionals did not renew their registration.
And the numbers that are being attracted into the industry are becoming less
(07:37):
and less. I don't think we're as an attractive industry as we were perhaps 10 or 15 years ago.
I think we pay really poorly, and I don't know how attractive many of us are as employers.
I think the operating business model that we look at often for personal trainers,
(07:59):
in particular this contracted model where you're paying rent,
I think we need some flexibility responsibility within those frameworks and
to perhaps consider some different options.
So we're going to spend some time doing some self-analysis at the round table.
And it's really about each of the operators and managers looking at themselves
(08:19):
and say, look, how attractive am I?
What does my employee satisfaction scores look like?
I know Grant, you do a lot of work in this space already.
We're going to say, how attractive is your facility both physically as a brand, work for.
It's a little bit like when you're trying to attract members, isn't it?
It may be that you've got all your marketing right, but maybe you're just not
(08:44):
that good for whatever reason.
Maybe your facility's not up to scratch, your competitors are just better. So it's on a scale.
So the things that we used to do to attract staff 10 or 15 years ago are no longer working,
but there are a group of people who are interested in perhaps considering the
(09:06):
industry, and they're the people who are probably already coming to your facility.
So we're going to look at some ways that you might be able to work with people
who are already in your facility, already like you, and know what you do and
how you operate, and say, look, have you ever considered?
Then we've got to say, so what does the model look like for them to be working
(09:27):
there? Is it an employee model? Is it a revenue share model?
Is it a contracted model? Is it a rented model?
But we need to do it differently.
Sounds great. And with all of the closing loopholes occurring in August also,
Catherine Stewart from Velocity Legal will also be along to present and talk about that.
(09:48):
And I think that that's a huge advantage for gym owners and gym managers also
to come along to listen to Catherine and also Rhys because the two go hand in
hand And together, Nigel Benton.
Oh, my goodness. I loved it when you got in touch with me and you said,
Mel, there's so many amazing things happening in the industry, but you know what?
(10:09):
Nobody tells me or nobody knows how to put a press release together.
So just tell us right now, what do you want from gym owners,
gym managers, equipment supplies?
What do you need from us so that you can project a really positive message out
there about our industry? What do your readers want to hear?
(10:31):
It's not just our leaders, but first I'll back up what Rhys said.
The changes in employment law, they're going to be enforced.
And if you've got a session on that, that's an absolute compelling reason for
people to attend because the potential, the adoption of these changes are huge
and something we're looking into.
(10:51):
But going back to the question you asked me, I just have this longstanding conviction
um that the industry does a really
poor job of communicating the great things it
does it's delivering you know fun
enjoyment attainment achievement improving quality
of life and as a rule it does
a as i said a really poor job of communicating that
(11:14):
and i won't give examples now but i will during my
session but i'll challenge people to have a look
at that go to google it'll be a killer you know you never when
you do your presentation encourage people to look at their phones uh if
they're looking at their phones
you know they're not engaged but i'm going to encourage people early
on to say to type in fitness club in google
uh maybe go to google news and type in fitness club and see what results they
(11:37):
get now i really hope there's been a great story that week about you know people
doing great things in the industry but i think there's a real chance there'll
be some poor stuff that doesn't reflect well on the industry it might well be.
And just to sort of on the side we aim
to tell the best stories about the industry but sadly you
(11:57):
get drawn down the route of clickbait and we recently did a story about a franchise
owner in WA who faked her own death for an insurance plan wow that story went
everywhere us and others reflect really bad on the industry do the search see
what you get it might come up with UFC gym and that unfortunate demise,
(12:17):
it's those things that ideally Ideally, if there was good news about the industry,
that bad news would be, if not blotted out, it would be balanced a bit more than it is.
And again, referencing what Rhys was saying, another reason why it's hard to find employees is...
That reputation people kind of think well if i go and
(12:38):
work for that that group you know well that other group went bust for six months
ago and their staff didn't get their pay and their entitlements maybe i'll go
and look at another sector so it really is about an industry telling a better
story um because you know there are a lot there are lots of great things the industry does
there are simple ways to do it sadly i think lots of lots
(12:59):
of the industry kind of misunderstands dealing with media um kind
of fears that you know if you you deal with the devil is it where it's going
to come back and bite you uh but not every deal with
the media is going to end up with a sort of current affair type crew
coming chasing someone down the street because of something iffy um there's
some really good um really good examples to tell the other thing i'll emphasize
is it's a low cost activity uh you shouldn't even though some operators i do
(13:24):
see in local media outlets paying for their content they shouldn't be paying
for their content then local newspapers,
radio stations, and the like are crying out for content. They've got no journalists
on staff. They've all been sacked.
They will essentially use what you send them.
Don't pay for them to use what you send them. There are lots of ways to get
(13:45):
that information out there.
People want to hear good news. They don't want to hear scandal.
So I'd argue that there are some very simple ways to try and block out the bad
news, get some simple good news stories out there about what the industry does,
And it's really easy to do. As I said, it's low cost.
Hopefully, it's not an add-on to your other activities as well.
Because if you're enthusiastic about your business and you love the industry
(14:07):
you're in, you've got a story to tell.
If somebody asks you, like Mel, you, yourself, and the other seven colleagues
here about why you're in the industry, you'll tell them a story.
I love it. It's brilliant what I do. We deliver great results.
In a way, you want to be able to impart that to media through as many different
outlets as possible. In a way, I'm very enthusiastic about press releases,
(14:29):
they're old school, but a press release can be your script.
You put your script down, which is essentially what you tell people about the
business you're in and why your business is so good, and you use that as a script
and reference it across every media that you choose to use, whether it's for
social media, whether it's for video,
whether it's for sharing with local media,
national media, or whoever, and work off that script to get your story out there. and I.
(14:57):
Somebody pulled me wrong, but I really think there will be great results that
improve your own reputation, your business's reputation, and also the reputation of the whole industry.
Sorry if that's long-winded. I 100% agree with you, Nigel.
I did a podcast a couple of weeks ago with Roman Brady from Airlocker,
(15:17):
and offline, you know, we went a little bit deep, and he goes,
everyone's got a story, and we just don't tell our stories enough.
And it's not just about how did you come to enter
the industry or why have you got a successful club but there's so
many stories as business operators whether you're
a club owner you own a social media business you own a retention business you
(15:38):
own a recruitment business we've all got some type of successful story to tell
and we don't tell it uh and so i i agree everybody should be pushing more more
press releases towards Nigel.
And as I said earlier on, Nigel, I'm just going to reiterate,
Catherine Stewart from Velocity Legal, her 45-minute keynote presentation is
(16:00):
purely based on the loopholes that are coming in August.
And I think it's really important that gym owners get along and listen to this
because at the moment there is a little bit of negativity across,
you know, Facebook and Instagram by certain groups publicizing brands.
That perhaps haven't been doing the right thing by their employees,
(16:21):
and sometimes they have been doing the right thing by their employees,
but the page owners are projecting the opposite message.
And I think that we need to get more business owners, gym managers along to
listen to Catherine because that loophole is going to change the industry as a whole. So absolutely.
I'm going to keep moving along. So Benji, you are up. It's my friend from super fit grow.
(16:46):
Tell me what your TEDx presentation is going to be all about.
Yeah definitely so we're going to be running through how to skyrocket
results through text messaging and email um and
in addition to that the power of ai um in
relation to text messages and email conversions
in conversations so we're diving deep into the
(17:07):
benefits of sms marketing and people might think that it's
like oh yeah we know how to sms we know how to text people
but the amount of people we speak to every single week and month
that don't actually really understand how to engage
with their leads or their prospects or even nurture their
prospects over time everyone's so short-minded if
they don't respond within the first one or two text messages i'll be
(17:29):
fit they they they get forgotten about and we don't keep sort of following up
or nurturing them so i'm going to dive deep into that which i'm really excited
about um and then we're going to run through some successful sms campaigns and
show a few case studies and some data on that um so it's It's not obviously
just me talking about it. It's actual real-time data there.
And dive deep into the automation tools. So what are some automation tools that
(17:53):
really support these workflows, these automations, and what ones to stay away from?
What's the ones that we've used that are the best, that people should be staying away from?
All right, might ruffle a few feathers, but that's all right.
Personalization and timing. So really want to run through when, what timeframes.
Like, for instance, when a text message first comes in,
(18:14):
how quickly should we respond to that you can actually set
these automations up so they're very personal and it
actually sounds like someone is actually doing it
for you because let's face it we're all busy running businesses
especially gym owners they can't get to the leads immediately but if it's too
automated like for instance the response that says reply why and we'll get back
(18:35):
to you people disengage because it's a bot they don't want to talk to a bot
they want to feel like they're talking to someone and getting some value so
we're going to dive deep into that uh We're going to go, this is going to be really exciting.
I'm really looking forward to this. We're going to go deep into a live demonstration
of how our AI system is conversing, wood leaves, engaging with them,
(18:56):
asking open-ended conversations and looking them in to classes or phone calls.
And that's done through email and automation.
So that's going to be really exciting and I'm pumped for that.
It's going to be a live demonstration. We're going to grab some from the crowd
and get them to click on a link.
They're going to submit their details and they're going to engage with the lead
and it's going to ask whatever questions and we're going to see those leads,
(19:17):
yeah, conversing the AI. So really pumped for that.
Absolutely love that. The only way that you will ever get out of not receiving
a text message from Mel is you have to opt out.
Yeah, exactly. Same with the tagging. If you don't want me to tag you,
you're going to have to opt out.
Oh, love it. Michael, what can you add to what Benji's just told us about your roundtable?
(19:40):
Yeah, definitely. Really looking forward to the event as well,
Mel. So we're going to have some fun with meta ads.
So obviously gym owners can feel a little bit scared and confused.
Advertising or they alternatively on the flip side they think it's a little
bit too simple and so the goal is to make it really more accessible and increase their confidence
with regards to digital advertising specifically on facebook
(20:03):
and instagram so going back a
step and we've had like a client that came on recently
as a as a case study when i go when case study
a little bit more detail but on a on the top line they reduce
their cost per lead from sixty dollars down to fifteen
dollars with the structure that i'm going to be teaching and that
means the difference between 25 leads in a
(20:23):
month versus 100 leads in a month with the
same budget which is an enormous difference by following
a structure so the three things are
going to be covering firstly is what a full funnel digital
advertising strategy uh concept sounds like
so explaining the how how brand marketing and
lead generation combining the two how are
(20:45):
those two combined so what brand awareness campaigns look
like and how that actually feeds into the health and
quality of your leads from a lead generation perspective and then
second is going into a complete live build of a lead generation campaign so
we're going to do it live things around like campaign structure ad set configuration
so audience targeting and then from an ad creation level looking at headlines
(21:09):
offers copy image selection So what type of image to choose, image or video.
And then of course into your lead form setup as well.
And then if time allows, third thing I'd like to cover is optimization techniques.
So really understanding the key performance KPIs.
So what is the data that makes sense or you should be looking at on your ads,
(21:33):
and then how to maximize the return on your investment by optimizing your campaigns
based on reading the data correctly.
Correctly so those are the three main things I'd like to cover and I'm really looking forward to it.
So, Michael, with your roundtable, the information that you're going to be projecting
on the day, you can be a layperson with absolutely no experience whatsoever
(21:55):
with meta ads and you'll be able to follow what you're going to be talking about?
Correct. Not only that is following on from the actual roundtable,
we're going to provide some worksheets. So we've got something tangible they
can take away and some follow-up videos that they can actually reflect on and
watch again afterwards.
(22:15):
So you're not going to be able to remember everything on day one,
so at least you have some training to take away from that actual event and go
through that training and apply it yourself.
So the answer to your question is 100% yes.
Oh, perfect, because I don't doubt there's still a lot of people out there that
aren't quite sure how to do the ads, you know, on social media.
(22:35):
So all education is great education. Rich, you're up next. Next,
so now Richard's got a bit happening over the two days.
He's also speaking at our Women's Summit on the Saturday, but you're also doing
a roundtable and a TEDx presentation on Friday.
So if you just now, just tell us all about Friday. Okay.
(22:56):
Yeah, awesome. Friday, I'm going to be talking about our five funnel system and what that is.
It's basically a system that's been working over the last probably decade,
but we really refined it to what's actually happening now in the marketplace.
A lot of the problem now is when we're marketing to our community,
(23:17):
there's only so many sectors we can get to, so much budget we can put out.
So what we want to do is we want to maximize the reach from our database to
our our social media, to our community outreach, to our referrals,
and probably things that fitness professionals have done in the past.
But essentially what I'm going to be doing, I'm going to be bringing the top
five, like we call them cheat sheets at Comm.
(23:39):
We have over 65 cheat sheets, and I'm going to bring in the top five cheat sheets on these five funnels.
So there's going to be a lot of information you can also hear at this event.
So many cool presenters, so many cool things. So I'm just going to get everybody
to walk away with our top performing cheat sheet.
So you can pretty much copy and paste and see the results straight away.
(24:01):
And again, it's not so much, you know, I had a client that came just yesterday
to us, a potential client, and not in the fitness industry, brand new to it.
And they sort of said, hey, we've been marketing many other industries,
and this is a very, very different industry.
And I sort of like build on what everybody's saying here is that,
and what Nigel's saying, what Benji was saying and Michael was saying is that
(24:23):
we're an industry that needs to be told.
We need to tell our stories much more.
And we can do the best job of the technical part of it, but it's the storytelling that's important.
I call it the salt and pepper on any of these cheat sheets and formulas.
So if there is a fitness industry is super passionate.
So if we are a passionate industry that we know, we've got to put that passion
(24:46):
into some simple frameworks works that work every single time.
And I believe when a business...
Runs on five funnel marketing approach. It doesn't matter if one dries up or
Facebook doesn't work for one day.
We know what that happens there or our referrals aren't coming through the door.
We've got other legs on the table and we want to make sure that our table of marketing is strong.
(25:08):
And that's essentially what I'm going to be talking about is making sure that
lead quality really increases.
So if we can get our lead quality all looking like referrals,
when a referral comes in, I'm going to convert 90%. But then when a Facebook
lead lead comes in, it's like, oh my gosh, they're not picking up the phone.
We want to make sure that all that lead quality goes up through using the five
funnel approach. So that's what we'll be talking about on the Friday in the round tables.
(25:32):
There is another talk I'll be talking about the market leader approach,
which over the last probably 24 months, this has been going crazy good for businesses
that are wanting to get their message out, but struggling to do that through
the platforms are on. And I'll be talking about how to do that.
(25:53):
And if you don't want to be on camera, it's okay. You don't have to be on camera.
Just to highlight there, I'm going to show you how to do that through the best
part of your business, which is your clients.
Because everybody says, I have an amazing community.
So I'm going to show you actually how to take your community out and put it
out. So every single person can be your best salesperson out there in the marketplace.
(26:14):
And that's the second session I'll be presenting all about market leaders, Mel.
I've seen some of the clients work that you've been working with and it's been
incredible loving what Glenn Taylor is doing at the moment.
He's just come from out of this shell into like this rock star in our industry at the moment.
So he's doing some really cool stuff and that's thanks to you guys.
(26:35):
Now, Grant, I've deliberately left you to last and that's because we've just
found out how to recruit staff, how to recruit members.
We've got all of these leads and all of these people signing up and everything's
going gung-ho. Retention.
Tell me all about your presentation.
(26:55):
Thanks, Mel. Yeah, so possibly people are thinking I'll be just focused on the
member retention piece.
I'm actually going to be really focused on the team member retention piece because
my premise is if your team members are staying with you, they're engaged,
they're doing a great job, then your members are going to follow.
And we've seen that to be true over all the years that I've been in the industry at least.
(27:20):
So I will also look at the member retention piece. We'll look at the lifetime value of a member.
We'll look at some of the why, but I think I don't want to belabor people with the why.
I think we all know we need to retain our team and we need to retain our members.
I'm really going to get into the how, and I've only got like 15 minutes,
so I actually love it. Like when I first, now when I heard, I'm like,
(27:41):
oh, no, come on, 15 minutes.
I'm used to going an hour, two hours.
But I'm excited about it because it really means I've got to distill it into,
you know, sort of action-packed bullet points.
So I'll be looking at large and small environments. I'll be looking at grassroots
through the high-powered AI-driven system.
(28:02):
So I'll give people choices depending on where they're at. but I think we've
got to understand in our industry right now, and I think a lot of people have
spoken to this, we do incredible work.
We make a difference in so many people's lives every day, but we can't change lives we don't touch.
And so sales is really critical. We need to sell more people on fitness,
(28:27):
but when we do sell them, we've got to keep them.
And I'm not just talking about members, I'm talking about team members too.
We have had a lot of people come and go from this industry.
It's sad when you see really talented people walk away disenfranchised or disillusioned.
I've seen it all too often.
(28:47):
I want to talk about that and really engage with the audience in terms of understanding,
But that little bit of extra effort that we put into our people,
into our team, is going to pay huge dividends, huge dividends.
And I'm going to give some stats on this as well.
You know, the dollars and cents of here's your ROI on selling a new member versus
(29:11):
here's the ROI on keeping a member.
Here's the ROI on engaging one of your team members in a more powerful way.
Here's the ROI on having to be continually recruiting which we find ourselves doing so.
I'm excited to try and get a rate into 15 minutes so thank you for the challenge I appreciate it,
(29:31):
you're very welcome and we all know that it can take less than 15 minutes to
lose a member so I think that you will do an absolute phenomenal job when you
do your TEDx presentation all right I thank you all for joining me this afternoon
I know that you've taken some time out of your your busy schedule.
And for those that are listening and watching, Ignite Fitness Business event
(29:53):
will be in Melbourne, Friday, August the 2nd.
You can still grab your tickets at ignitefitness.com.au.
And of course, we have our Women's Health Summit on Saturday and all of the
information is available on our website.
Unfortunately, today, there were some of our presenters that could not make it.
And so that was Barry Alvish, Emmett Williams, Dad Wrigley, Lisa Lord and Justin Tamsit.
(30:17):
They weren't able to make it today, but all of them will be presenting at the
event and they've got some really cool resources and tools for you to take away. So thank you, Grant.
Thank you, Nigel, Michael, Steve, Scott, Rhys, Richard and Benji for coming
on this afternoon and having a chat with our Ignite Fitness audience.
Thank you, Mel. Thanks, Mel. Thanks, Mel. All very well. Great job,
(30:39):
Mel. Good to see everybody.
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