In this episode, Anthony Johnson and Brad Rager discuss the value and ROI of attending cybersecurity conferences as vendors. They explore the different types of conferences, such as Black Hat and RSA, and the benefits they offer to security leaders. They also discuss the importance of networking and building relationships at conferences. The conversation covers strategies for maximizing ROI, including participating in regional boutique events and thinking outside the box with guerrilla marketing tactics.
"The thing we recommend to customers is to look at the regional boutique events."
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