In this conversation, host Raven O'Neal and guest Stephanie Tomko, founder of Now2Nxt delve into the significance of email marketing for entrepreneurs, particularly focusing on how to build and nurture an email list.
They discuss the importance of owning your audience, the strategies for growing your email list, and the art of crafting engaging content that resonates with readers.
Stephanie shares insights on maintaining consistency in email communication, understanding audience needs, and effectively using email marketing tools.
The discussion also touches on the balance between relationship-building and sales tactics, emphasizing the need for authenticity and connection in email marketing.
KEY TAKEAWAYS
- Email marketing is essential for entrepreneurs to own their audience
- Building an email list is crucial for business sustainability
- Crafting engaging content starts with personal storytelling
- Consistency in email communication is key to audience retention
- Understanding your audience's needs can drive better sales
- Nurturing your email list is as important as growing itUsing the right tools can streamline your email marketing efforts
- Quality engagement is more valuable than a large email list
- Asking your audience for feedback can improve your offerings
DISCUSSION TIMELINE
- 04:39 Stephanie's Background and Journey in Marketing
- 07:31 The Evolution of Marketing: From Social Media to Email
- 10:24 Strategies for Growing Your Email List
- 13:27 Crafting Engaging Email Content
- 16:22 Finding the Right Frequency and Consistency in Emails
- 19:34 Understanding Your Audience and Selling Effectively
- 24:57 Empathetic Marketing vs. Hard Sell Strategies
- 31:32 Building Trust and Sustainable Relationships
- 38:27 Effective Email Marketing Strategies
- 44:30 Practical Hacks for Email Marketing Success
CONNECT WITH STEPHANIE
Now2Nxt Website: www.now2nxt.com
Focused & Fearless Planner: www.now2nextcoaching.myflodesk.com/fnfplanner
Now2Nxt Instagram: www.instagram.com/now2nxt
Now2Nxt Facebook: www.facebook.com/Now2NXT
Steph Tomko Instagram: www.instagram.com/thestephtomko
Steph Tomko LinkedIn: www.linkedin.com/in/stephtomko
AFFILIATE LINKS
Flodesk: www.flodesk.com/c/FSDLGH
Beehiiv: www.beehiiv.com?via=Stephanie-Tomko
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