Ep. 039 - Strategies for Successful Social Design with Bri Leever

In this conversation, Host, Raven O'Neal, and guest, Bri Leever, founder of Ember Consulting, delve into the intricacies of community building, focusing on the different types of communities, the challenges of engagement, and the importance of diversity.

Bri shares her insights on the distinctions between free and paid communities, the role of education and connection, and the unique strengths women bring to community building.

They also discuss the balance between accessibility and exclusivity, and Bri offers practical hacks for those looking to start their own communities.

KEY TAKEAWAYS

• Communities come in four types
• Free communities struggle with the value proposition
• Women excel at community-building but often hesitate to monetize
• Member engagement is harder in free communities due to lower investment
• Paid waitlists help gauge interest before launch
• Dunbar's number suggests an optimal community size of around 125 people
• Balance accessibility with exclusive elements
• Allow communities to develop organically
• Test with events before full launch
• Start conversations early to build interest and gather feedback

DISCUSSION TIMELINE

• 06:30 The Four Types of Community
• 12:06 Navigating Community Dynamics
• 20:48 Building Diverse Communities
• 23:42 Value and Engagement in Communities
• 28:13 The Value of Paid Communities
• 30:08 Understanding Engagement in Communities
• 32:24 Habit Formation and Community Interaction
• 34:05 Prompts and Rules for Engagement
• 36:16 Community Size and Connection
• 38:23 Accessibility vs. Exclusivity in Communities
• 43:50 Learning from Men's Community Building
• 45:11 Monetization Strategies for Communities
• 50:14 Practical Hacks for Building Community

CONNECT WITH BRI

Join Bri's Community: www.emberconsulting.co/join-community

Bri on LinkedIn: www.linkedin.com/in/briannaleever

Bri's Website: www.emberconsulting.co

Bri on YouTube: www.youtube.com/@emberconsulting