Host Raven O’Neal sits down with Fractional CMO Kathy Guillory for a candid conversation about navigating corporate barriers, entrepreneurial transitions, and the invisible labor women carry in both spaces.
Kathy shares her hard-won insights as a mother and executive, from redefining equitable parenting to leveraging skills in product development and marketing.
Together, they dissect how patriarchal systems persist in workplaces, why diverse teams drive better business outcomes, and most importantly, how women can champion one another to break these cycles for good.
Packed with personal stories and actionable strategies, this episode is a rallying cry for anyone ready to lead differently.
KEY TAKEAWAYS
- Kathy's experience as the only woman with young children in leadership roles shaped her perspective on workplace dynamics.
- The transition from corporate to entrepreneurship allowed for more control over work-life integration.
- Equitable parenting is crucial for shared responsibilities and better family dynamics.
- Women often face different expectations in the workplace, especially when it comes to family responsibilities.
- The pandemic highlighted the need for flexibility in work arrangements for parents.
- Diversity in teams leads to better problem-solving and innovation in marketing.
- Understanding your audience is key to successful product development.
- Focus groups can provide valuable insights for solopreneurs and small teams.
- Modeling good behavior as a leader encourages a healthier work culture.
- Hacking the patriarchy involves challenging existing norms and supporting future generations.
DISCUSSION TIMELINE
- 05:43 Transitioning to Entrepreneurship
- 10:27 Equitable Parenting and Work-Life Balance
- 15:24 Corporate Culture and Parental Leave
- 20:28 The Shift from Corporate to Entrepreneurship
- 24:58 The Role of Fractional Employment
- 27:12 Gender Dynamics in Marketing
CONNECT WITH KATHY
Kathy on LinkedIn: www.linkedin.com/in/kathyguillory
Belle Bear Marketing Website: www. bellebearmarketing.com
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