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August 20, 2025 56 mins

This week, founder and strategist of The Goods, Cerys Goodall joins us to share her incredible career transition from Public Relations to the C-suite. We dive deep into the systemic challenges that hinder women's progress, from the emotional load of "office housework" to the career penalties associated with parenting.Cerys argues that mentorship isn't enough; women need active sponsors who will advocate for them. She provides a masterclass in practical empowerment, emphasizing the critical need to negotiate salaries, demand pay transparency, and unapologetically take up space. This conversation is an essential listen for anyone interested in leadership, building inclusive cultures, and the future of women in tech.

KEY TAKEAWAYS

  • Women can redefine tech roles beyond traditional supporting positions.
  • Sponsorship and connections drive women's career growth.
  • Fear and emotional burden hinder women's leadership.
  • Parent-friendly policies are essential.
  • Pay transparency promotes equity.
  • Encourage salary discussions and negotiation.
  • Boundaries prevent burnout.
  • Address workplace privilege disparities.

DISCUSSION TIMELINE

  • 04:35 Redefining Roles: Women in Leadership
  • 09:05 Overcoming Fear: The Emotional Load of Leadership
  • 12:10 The Power of Sponsorship and Connection
  • 15:35 Navigating Identity and Privilege in the Workplace
  • 21:24 The Impact of Parenting on Career Progression
  • 25:43 Creating Supportive Work Environments
  • 31:05 Negotiating Pay and Transparency in the Workplace
  • 37:55 Setting Boundaries: The Hot Potato Analogy
  • 51:41 Hacks for Success: Empowering Women in Tech


CONNECT WITH CERYS

Cerys on LinkedIn: www.linkedin.com/in/cerysg00dall/

The Goods Website: www.thegoods.io

Email Cerys: cerys@thegoods.io

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