All Episodes

November 6, 2025 24 mins

Could your next book be the spark for seven-figure success?

Meet Aurora Winter, bestselling author, publisher, and master of turning words into wealth, as she unpacks the secrets behind building authority, attracting premium clients, and multiplying income—all from the written word. In this episode, Aurora reveals actionable strategies—from “show me the money” mindset to leveraging books for brand-building, speaking gigs, and alternative revenue streams that most authors overlook.

With stories of legal thriller authors, dentists, and entrepreneurs, each insight builds on curiosity: What if your book isn’t just a calling card, but the gateway to your next million?

What you'll learn:

  • Writing a book is just the beginning—clarity, branding, and monetization must be woven into your strategy from the start.

  • Build and nurture your audience before launching your book to avoid its release into a “vacuum.”

  • A published book opens doors: speaking, higher fees, media, partnerships, and more—your authority multiplies.

  • Seven (and even eight) distinctive ways to monetize your message—beyond book sales—include speaking, merchandise, training/certification, and affiliate revenue.

  • Independent publishing puts you in control—of your story, your brand, and your profits.

Timestamps:

  • [00:00] Welcome Back: Aurora Winter on Wealth-Building Books

  • [00:41] “Show Me the Money”: Why Books Are Business Tools

  • [02:00] Making Experts Famous—From Lawyers to Dentists

  • [04:41] Building an Audience Before Publishing: Essential Steps

  • [06:00] Turning Brand into Premium Pricing

  • [11:52] Books as Gateways to Startups, Speaking, and Merchandising

  • [15:00] The Free Book Funnel—How Upsells Generate 6 Figures

  • [21:10] The Hidden 8th Strategy: Affiliate Income

  • [22:39] Final Takeaways and Free Resources

Guest Links:

This episode is packed with actionable strategies and heart-stirring inspiration. Ready to let your story work for you? Dive in.

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Medal of Honor: Stories of Courage

Medal of Honor: Stories of Courage

Rewarded for bravery that goes above and beyond the call of duty, the Medal of Honor is the United States’ top military decoration. The stories we tell are about the heroes who have distinguished themselves by acts of heroism and courage that have saved lives. From Judith Resnik, the second woman in space, to Daniel Daly, one of only 19 people to have received the Medal of Honor twice, these are stories about those who have done the improbable and unexpected, who have sacrificed something in the name of something much bigger than themselves. Every Wednesday on Medal of Honor, uncover what their experiences tell us about the nature of sacrifice, why people put their lives in danger for others, and what happens after you’ve become a hero. Special thanks to series creator Dan McGinn, to the Congressional Medal of Honor Society and Adam Plumpton. Medal of Honor begins on May 28. Subscribe to Pushkin+ to hear ad-free episodes one week early. Find Pushkin+ on the Medal of Honor show page in Apple or at Pushkin.fm. Subscribe on Apple: apple.co/pushkin Subscribe on Pushkin: pushkin.fm/plus

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.