All Episodes

September 30, 2025 25 mins

Step inside the mind of Jason Willis-Lee, an ITI certified medical translator and serial entrepreneur, who’s spent over 25 years navigating the shifting tides of business, burnout, and personal brand in a world flooded with AI and endless content.

With wisdom forged in Madrid and a career packed with reinvention, Jason reveals how freelancers can break through the noise, leverage their story, and create a business only they can build.

In this unmissable conversation, Jason and Junaid dive into the secrets of packaging your IP, building a magnetic personal brand, and why iteration— not perfection— is the real superpower in 2025. Whether you’re a solopreneur, creative, or future-proofing your income against the AI tide, this episode uncovers how to claim your authority, connect more deeply, and build demand for what only you can deliver.

What You'll Learn:

  • Why personal branding is your uncopyable moat in business.

  • How to transition from trading time for money to scalable impact.

  • Lessons on balancing automation with authenticity and quality.

  • The importance of rapid iteration over perfection for freelancers.

  • How the best in the business—from Elon Musk to Hormozi—build demand and break out.

Timestamps:

  • [0:00] Welcome & Rapid Introduction: Meet Jason Willis-Lee—translator, entrepreneur, and podcast host.

  • [0:45] From Employee to Entrepreneur: Jason’s powerful pivot and 25 years of reinvention.

  • [2:35] The Per-Hour Trap & Packaging IP: How to stop selling time and start selling transformation.

  • [5:00] “Find More Clients” and the Supply-Demand Secret—building buzz like Elon Musk.

  • [7:14] AI, Automation & Quality: Standing out when content is infinite.

  • [12:28] Authority Through Authenticity: The personal brand strategy that never fails.

  • [17:29] The “Perfection Trap”: Jason’s game-changing advice for every freelancer.

Guest Links:

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