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October 26, 2021 59 min

110 - It's fair to call it a major pivot: When Alex Cearns went full-time as a pet photographer in 2009, she left behind a career in counterterrorism. And although the work was more joyful, it still felt like baptism by fire to successfully manage a full calendar of clients. 

These days, thankfully, up-and-coming pet photographers have far more people to turn to for advice—including Alex herself. Joining me from her home in Perth, Australia, Alex talks about her photography journey, her rescue-related projects, and the wisdom she's learned along the way. 

What To Listen For: 

  • The business-consultant advice that Alex ignored altogether
  • How she developed her studio shooting plan
  • Why Alex ignores her competitors—but couldn't succeed without them
  • The fascinating insight she gleaned from post-2009 global markets
  • How to leverage your storytelling superpowers
  • Why you don't want to volunteer for animal rescues (a brilliant bit of advice!)
  • Have you registered for the upcoming Hair of the Dog Summit, happening next week? Alex kicks off the summit, sharing her hard-earned wisdom on how to build your confidence, stay motivated and improve your resilience as a pet photographer. Join us on Nov. 2-4 for only $10!!!

     Resources From This Episode: 

  • Houndstooth Studio
  • Houndstooth Studio on Facebook
  • Hair of the Dog Summit 
  • Hair of the Dog Academy 
  • Hair of the Dog Facebook group
  • Hair of the Dog Elevate coaching program
  • Join our new and FREE COMMUNITY now!

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