Happy Hour with Amanda Younger
Happy Hour is an interview show with event professionals over a drink and a laugh on the mishaps of the past and the ideas for the future. Together we can pool ideas and resources to define the industry's future in Private, Public, and Charity events. What should we prepare for? What can we expect? What should change? Join us, pour yourself a glass, and get inspired to evolve and elevate the group experience. About Amanda: Amanda Younger has worked for some of the world's preeminent brands, including NYC Pride, High Times, NBA, and MRY. Since 2005, Amanda has led, managed, and executed activations, touring, ticketing, food & beverage, trade shows & conferences, rallies, street festivals, concerts, and any confetti moment New York City has allowed.
Episodes
May 3, 2021 • 35 min
In the next episode, we sip a Brunch Happy Hour with former promotions manager, Rhodes Pierre. Now a financial services professional and advocate, Pierre discusses being on award-winning experiential events with Virgin Atlantic's Love From Above campaign and Lloyd Dobler's "Say Anything" flash mob. Then we go deeper on fundraisers for AIDS Care Ocean State and Stop Asian Hate rallies. Finally, we talk about the need...
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April 26, 2021 • 39 min
In this episode, we sit down with Marketing Manager, Sweta Vikram who coaches us through the health mindset to improve our life performance. Author of 13 books, we go over virtual book tours, easier connections to global clients, the introduction of webinars, and the need to address tough issues like sexism, incarceration, racism, and trauma.
More from Sweta Vikram:
swetavikram.com
www.seema.com/wellness/the-balanced-life/
https:/...
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April 12, 2021 • 38 min
In this episode of Happy Hour, we settle in with the cabernet barreled Navigator Bourbon in a John Collins cocktail, while our guest sips on actual cabernet Imagery Cabernet Sauvignon in a mason jar.
Event Producer, Monica Moore is difficult to find on social media but you can always see her onsite with a headset calling the shots. We talk about times we spent together at the Frieze Art Fair and Bloomberg Summer Picnic, but what y...
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April 5, 2021 • 33 min
In this episode Amanda sits down with Britton to try new drinks and reminisce about life before Covid. You'll learn about the reason how the first Saint Patricks Day parade came to be in the 1700s and hear fun stories about finding fun bars in midtown on Saint Patrick's Day and marching in the parade!
Enjoy!
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March 29, 2021 • 35 min
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January 28, 2021 • 38 min
In this episode, we throw away the tequila and enjoy Dry January with Actor and Songwriter, Nimo Gandhi as we discuss the local music scene in New York City, the rise of sidewalk cafe's, and expecting a new music renaissance in the city. Then, we go deeper into tv and movie character roles, acting outside an ethnicity, filming during COVID, and the fun of collaboration. Finally, we talk about acting auditions over zoom and perf...
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January 22, 2021 • 37 min
Learn More:
https://www.hankanded.com/
https://billystrings.com/
https://www.insomniac.com/
https://shop.bacardi.com/
https://ramblersparklingwater.com/
https://www.seedlipdrinks.com/en-us/
https://lifeisbeautiful.com/
https://campbisco.com/
http://thepeachmusicfestival.com/
https://manncenter.org/events/2021-08-07/hoagienation
http://rootspicnic.com/philly/
https://www.sxsw.com/
Discover More:
Lil Wayne - High Times & Life is Beautiful Con...
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January 11, 2021 • 35 min
Welcome back to Happy Hour 2021! In this episode, we take a sip and chat with Nick Gauchat, Chief Product Officer at Suzy. Gauchat has been the digital backbone for many of our experiential marketing efforts for the past decade and has some incredible insight on the role technology has from recruiting brand representatives to efficient entry and data collection of attendees. "Connection" is the keyword from digital to live ...
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December 21, 2020 • 34 min
In this episode, we sit with Production Manager, Jennifer Harrison who reveals her greatest story and her favorite tour. We discuss touring, learning, and planning for Fall 2021. Finally, we talk about our hopes of making events smaller and more special as we slowly and safely return to work.
Learn more:
virginfest.com
www.sixflags.com/frontiercity
www.bonnaroo.com
toughmudder.com
www.spearheadmarketing.com
milamandgreenewhiskey....
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December 15, 2020 • 11 min
In this episode, we take the time to reflect on what we have learned from our guests and conversations in 2020. We take time to thank our listeners and guests while remembering what we prize as event producers. From the wise words of Bronson Van Wyck, "We are helping people make other people feel good." During this reset, we reminisce on how our guests could not stand still and volunteered, became activists, and started the...
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December 7, 2020 • 25 min
In this episode, we sit with Lindsay Caprioni Rummell, Director of Design and Product Development, as she discusses the immense travel through production to product launch in her industry. We talk quarantine and how the design process has drastically changed adding a new trust in suppliers abroad that may have changed production for brands in a better way. Finally, we talk about virtual events altering how consumers shop, what they...
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November 30, 2020 • 32 min
Welcome to our Thanksgiving Special where we spend the holidays with family across the miles. In this episode, we discuss Thanksgiving with family in Staten Island in the 1950s with who else, but Mom Younger! Then we talk about living on the Gulf Coast during hurricane season that finally resulted in a big move to Tennessee during a global pandemic. Finally, we talk turkey, the Macy's Thanksgiving Day parade, and new traditions...
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November 23, 2020 • 29 min
In this episode, we settle in with April Wachtel, Founder of Cheeky Cocktails, as she explains her long journey learning how to facilitate the connection of people over beverages. We go a little bit deeper into the entrepreneur mind of Wachtel as she evolves her product and launches at the start of COVID-19. Finally, we discuss how teaching cocktails from the bar to the classroom to YouTube has been an integral part of sharing know...
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November 16, 2020 • 37 min
In this episode, we grab a drink with Curtis Parks, Event Producer and Founder of Oncoming Traffic Events and Entertainment, and discuss the evolution of experiential marketing in brand tours and the current protective solutions added to these setups. Then, we share stories of gig work through a recession and how that's affected contract workers during the hard rest of 2020. Finally, we discuss the underground comedy scene and ...
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November 9, 2020 • 25 min
In this segment, we sip our drink with Jonathan D Lovitz, creator of PhillyVoting.org, on the new and inventive ways the initiative expanded voter registration during a pandemic. We cheer the return of the QR codes on menus and how sitting around a table with friends grabbing a drink sparks ideas. Finally, we discuss the future of fundraising campaigns and reassessing the value of the Gala.
Jonathan D. Lovitz is a nationally recog...
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November 2, 2020 • 21 min
On today's show, welcome the Partners of MoWax Visual, Molly Waxman, and Shane Kupka as we discuss frantic calls and nationwide partnerships. We talk about how they are able to provide protective solutions immediately for healthcare workers and businesses reopening during the pandemic of 2020. Finally, we go through fighting wind and heat with fabricated displays and miles of skrim.
Learn More
mowaxvisual.com mowaxvisual.com/...
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October 26, 2020 • 37 min
In this episode, enter the space of world-building by one of our favorite Sony writers, C.K. Riley Founder of Golden Bullet Entertainment and Creator of The Shattered Star universe. We discuss our beginnings at marketing agency MRY with experiential at CollegeFest. Then we go down the rabbit hole with Riley, as he explains the creation of Gabriel and the loss of interacting with new fans at ComicCon. Finally, we talk about how AR c...
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October 19, 2020 • 70 min
In this episode, we sit down with Amanda's former Director of Operations, Britton Hogge who now works as a Software Analyst for the government. We begin with a Flaviar tasting of Bourbon and plenty of Virginia based cocktail snacks to keep us going while discussing tasting events at wineries, surprise bus tours, and bedazzled merchandise. We continue with a tasting of Rye, through TV show tapings, city logistics, and the daunti...
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October 12, 2020 • 48 min
This week we start our morning with positivity and light Chief Edutainment Director Erin Diehl, Founder of Improve It! We spiked our brew of coffee with a gift of Maple Bourbon from Smuggler's Notch Distillery in Vermont. We laugh about our days living out of a suitcase and being official pee security of Spring Break experiential sites on Panama City Beach, FL. We talk about failure, controlling attitude & effort, and leani...
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October 5, 2020 • 40 min
Enjoy LGBT History Month with our Pride segment! Grab a Purple Haze lager or sip on the last White Girl Rose bottle in the fridge, because we are talking Pride March, celebrity jump on's, and barricades with Event Manager, Zoe Gorringe. Then, get ready as we talk about changing the tone of your event in the planning stages, contact tracing marching pods of people, and the NYC Citywide Events Advisory Group.
nycpride.org/events...
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