Happy Market Research Podcast

Dan Fleetwood talks with Gary Rudman, President of GTR Consulting and widely known as the Gen Z Whisperer, about what brands and researchers often misunderstand about Gen Z. Gary shares insights from years of youth culture research, exploring what truly resonates with this generation—from authenticity and identity to the impact of social media and brand purpose. They discuss how researchers can better connect with Gen Z audiences a...

Dan Fleetwood speaks with Susan Rose, Vice President of Strategic Marketing & Advisory Services at GovExec, about the intersection of data, research, and thought leadership in the public sector. Susan shares her journey from journalism to marketing, explaining how she uses research to back up compelling narratives that influence decision-makers. They explore the role of data in shaping effective communications, building thought lea...

Dan Fleetwood speaks with Giovanni Riggioni, Customer & Market Insights Manager at HP, about the evolving role of customer insights in driving product strategy. Gio shares how his team uses data to inform product decisions, enhance customer experiences, and align research with business goals at HP. They discuss the integration of behavioral data, the impact of AI in shaping insights, and how qualitative research continues to play a...

Dan Fleetwood speaks with Jamie Ross-Skinner, Insights and Growth Director at ROAST, about how social listening is reshaping the insights landscape. Jamie explains how combining AI with human understanding helps brands uncover real consumer sentiment beyond traditional research. They explore how to turn social data into meaningful stories, the balance between automation and empathy, and why curiosity remains essential for insight p...

In this episode of the Happy Market Research Podcast, host Dan Fleetwood chats with Cecilia Rodriguez, research and insights leader at Discover Puerto Rico. Cecilia shares how her team leverages data to better understand travelers, builds trust in the tourism industry, and turns research into strategies that strengthen Puerto Rico’s global brand. From consumer insights to industry trends, this conversation highlights how research d...

In this episode of the Happy Market Research Podcast, host Dan Fleetwood sits down with Brooke Reavey, marketing professor at Dominican University, to talk about the challenges and opportunities in market research education. They explore the rise of survey fraud, why academic trust matters now more than ever, and how competitions and classroom projects are helping prepare students for real-world research. Brooke shares her unique p...

The opinions expressed in this episode are those of the host and guest only, and do not reflect the views of any company.

In this episode of the Happy Market Research Podcast, host Dan Fleetwood sits down with Mary Hayes, Product Insights Manager at L&E Research, to explore the critical balance between AI efficiency and human connection in market research. Mary shares her unique career journey, the role of recruitment in data quali...

In this episode of the Happy Market Research Podcast, Dan Fleetwood chats with Doug Keith, Founder of Future Research Consulting, about the evolving landscape of market research. Doug shares his insights on how the industry has changed over the years and the critical need to push past the "safe" middle-ground to embrace true innovation. From the rise of agile research and AI to fostering deeper connections with clients, Doug explai...

Dan Fleetwood sits down with Josh LaMar, CEO and Co-Founder of Amplinate, to discuss how understanding your customers can exponentially grow your business. From his early days at Microsoft to starting Amplinate, Josh shares how applying customer insights through UX research has led to transformative business decisions. They dive into the importance of asking the right questions, listening to customers, and the role of AI in shaping...

Dan Fleetwood speaks with Andrew Moffatt, CEO and Co-Founder of Qrious Insight, about the evolution of behavioral research and the challenges with data quality in today's market. Andrew shares how continuous, real-time data collection can solve many of the existing problems in traditional survey-based research. 

This episode also explores the role of AI, the growing importance of behavioral data, and how brands can better understand...

Dan Fleetwood talks with Tyler Lewtan, CEO of Zintro and ThinkEasy, about the real risks plaguing the research industry—from fraudulent respondents to outdated practices. Tyler shares how his journey from sales into research led him to uncover systemic issues in sample quality, and why B2B qual might be the last defense against a growing trust crisis.

They explore the rise of synthetic fraud, how AI both threatens and strengthens re...

In this episode, Dan Fleetwood chats with Tim Sanders, VP of Research at G2, about the 2025 Buyer Behavior Report and why AI is now a baseline expectation, not a bonus. From survey design to buyer churn, Tim explains how AI is reshaping B2B decisions, and what sellers need to know about adoption, value, and the future of software discovery.

Guest:

Tim Sanders – VP of Research & Insights at G2 and executive fellow at Harvard’s Digita...

In this episode, Dan Fleetwood sits down with UX research veterans Nik Blach, former Senior Manager UX Data Research at Epic Games, and Rob Aseron, a research consultant and former Director of UX Research at Zynga, along with Vivek Bhaskaran, founder and CEO of QuestionPro. Together, they unpack how player-centric research drives innovation and engagement in gaming. From measuring "fun" and mastering game mechanics to the real-worl...

In this episode, Dan Fleetwood speaks with Aarti Bhaskaran, Global Head of Research and Insights at Snap. Aarti dives deep into the evolving role of augmented reality in media consumption and its impact on brand marketing, particularly in relation to Gen Z. She shares Snap’s groundbreaking research on generational trends, shopping behaviors, and the future of word-of-mouth marketing in the digital age. From AR lenses to understandi...

Dan Fleetwood sits down with Bob Fawson, the founder of Data Quality Co-op, a groundbreaking independent clearinghouse for first-party data quality. Bob shares his journey in the market research industry, the critical role of data quality in research, and his insights into how the industry is evolving in the digital age. This episode is filled with valuable advice for researchers looking to navigate the world of data and ensure the...

Dan Fleetwood sits down with Jamin Brazil, the original host of the Happy Market Research Podcast, to reflect on the show’s origin, lessons learned from hundreds of interviews, and Jamin’s bold leap into edtech. It’s a heartfelt, wisdom-packed conversation between two seasoned industry leaders.

Guest:

Jamin Brazil – Former Host of Happy Market Research Podcast, Co-founder of Decipher, former CEO of FocusVision (now Forsta), CRO at V...

Our guest today is Reed Cundiff, Chief Executive Officer at the Schlesinger Group. 

Founded in 1966, Schlesinger is a leading provider of quantitative and qualitative research solutions and has built and bought leading technology solutions providing customers with both best-in-class service and software.

Prior to joining Schlesinger, Reed served as a General Manager at Microsoft, SVP at the Yankee Group, and CEO of the Americas for...