Building a business strategy based on actions not words. Heather Myers, Spark No. 9.

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Happy new year to all and welcome back to our first episode of 2025! 

Our guest this week is an entrepreneur who excels at building market strategies. Heather Myers of Spark Number 9 has created her own methodology for getting the market segment answers entrepreneurs so desperately need. An important distinction is that her method relies on observable behavior, not on surveys. 

 Heather's own business has flourished and was even the subject of a Harvard Business School case study. Heather joins us today to discuss how nature forward companies can leapfrog endless and costly pivots by applying her methodology to their own businesses. 

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