Hard Calls with Trisha Price

It's the first week of a new year. You're looking at your roadmap, your team, your strategy - and you're realizing something: You need to make some hard decisions. The thing is, the hardest calls aren’t deciding what features to build.

Rather, it's likely determining who on the team comes with you on the journey. Or deciding which products to sunset, even if they're generating revenue. Or it's making the choice to bet e...

"And I tell all my clients, you all are in transformation. If you are not transforming, you are dying." Gabrielle Bufrem

In this episode of Hard Calls, Gabrielle Bufrem and host Trisha Price explore what transformation truly means, why trust is the currency that unlocks everything else, and how focus, fewer products, and AI work together to build products customers will love.

Gabi didn't set out to become a product l...

"In AI, speed matters—but trust compounds."

Naomi Lariviere, Chief Product Owner and VP of Product Management at ADP, leads product strategy for a company that processes payroll for millions of people. When even the smallest error can mean someone doesn't get paid on time, there's no room for "move fast and break things."

In this episode of Hard Calls, Naomi and host Trisha Price dig into the decision that defined ADP's AI s...

Noa Ginsberg, SVP, Product Management Excellence at FactSet, faced a challenge that would make most product leaders nervous: transform how a 40-year-old financial data company builds products. Not a single team or feature, but the entire product organization.

In this episode of Hard Calls, Noa and host Trisha Price dig into what it truly takes to introduce modern product thinking to build a Product Management Center of Exce...

What’s it really like to make a hard call inside a global bank? Peter Bailey, Product Director at J.P. Morgan Payments, joins Trisha to unpack the decision that nearly “got me fired” - calling off a launch when the data vendor wasn’t the right fit, but then won the trust of his peers and leaders by making the right call.

In this episode of Hard Calls, he and host Trisha Price reconnect as past colleagues and dive into the b...

“At the end of the day, your job is to build enterprise value as a CPO.” - Jodi McDermott

In this episode of Hard Calls, three-time CPO turned product and board advisor, Jodi McDermott at Switchback Advisory, talks with host Trisha Price. Together, they explore how to navigate the tough decisions product leaders face and what it takes to be a successful product leader today.

Here's what you'll discover:

The h...

Remember the SaaS playbook that built today’s tech giants? Well, it’s officially dead. The AI revolution is rewriting the rules, leaving companies without a roadmap for what comes next. 

However, Pendo CEO and co-founder, Todd Olson, is mapping out a new playbook using insights from customers, other founders, and his own team, all of whom are either beginning and in the midst of their AI transformations.

In this episode,...

What do you do when a customer asks for a feature that isn’t on your roadmap? In this episode of Hard Calls, Trisha Price and Mark Mitchell, Chief Product Officer at Morgan Stanley at Work, share personal, candid stories of the hardest calls Mark has made - starting with knowing when to walk away from a big prospect that just isn’t the right fit. 

Mark breaks down how he weighs effort, impact, and adoption when deciding whi...

Vantaca is bringing AI innovation to an industry in desperate need of disruption - community management or HOAs. Vantaca CEO, Ben Currin joins Trisha Price in this episode of Hard Calls and talks about how Vantaca is wrapping AI and agentic workflows into traditional SaaS software to improve the way we work with each other and agents.

Product leaders from any industry will gain great insights into how to think differently a...

In this episode of Hard Calls, host Trisha Price sits down with Jessica Soroky, product operations leader turned Chief of Staff to the CEO at Engine. The two discuss the symbiotic relationship between product operations and a successful product organization. Their conversation offers an inside look at what operational excellence really looks like and the hard calls it takes to achieve it in your company.

A few highlight...

In this episode of Hard Calls, host Trisha Price sits down with legendary product thinker Marty Cagan, partner at Silicon Valley Product Group and author of Inspired, Empowered, and his latest book, Transformed.

Marty shares one of the hardest calls of his career and the lessons it taught him about how users respond to change. From there, Trisha and Marty explore what it means to truly transform a product organization from ...

In the premiere episode of Hard Calls, host Trisha Price sits down with her longtime mentor, Founding CEO and Executive Chairman of the Board for nCino, Pierre Naudé, for a deeply personal and practical conversation about what it really takes to make hard decisions as a product and business leader. Trisha and Pierre share their lived experience scaling nCino from a scrappy startup to a public company, recounting the pivota...

Every product leader has to make them: the high-stakes decisions that define outcomes, shape careers, and don't come with easy answers.

The Hard Calls podcast, hosted by Trisha Price, features candid conversations with product and tech leaders about the pivotal decisions that drive great products and the pressure that comes with it. From conflicting priorities and unclear success metrics to aligning teams and navigating...