Are you launching a new venture or trying to fix a business that’s struggling? Many owners get sold the dream of 'turnkey' success, only to find themselves stuck. The problem often isn't a single silver bullet, but a failure in the foundational sequence of growth.
Brandon Pflieger, a former marketing firm CEO turned successful Rockbox Fitness franchisee and consultant at Capital Growth Partners, joins Harmonious at Lunch to lay out his proven, 4-step blueprint for achieving immediate profitability and sustainable growth. He breaks down why marketing should be the LAST thing you focus on and reveals the critical importance of getting the right people on board—sharing his 'hire fast, fire faster' philosophy and the interview questions he uses to screen for core values like integrity. This is a tactical guide for any entrepreneur ready to build a business that runs correctly from day one.
In This Episode:
[00:00] - Intro: From Marketing CEO to Franchise Owner
[02:40] - The Myth of "Turnkey" Franchising & The Need to Be Present
[05:15] - People First: The #1 Factor for Long-Term Success
[07:30] - Hire Fast, Fire Faster: The Real Cost of a Bad Hire
[10:45] - How to Actually Interview for Core Values (Not Just Skills)
[13:50] - The 4-Step Blueprint: People, Systems, Quality, & Marketing
[18:00] - How to Connect with Brandon & Grow Your Business
Like this video, Comment with your thoughts, and Subscribe to Harmonious at Lunch!
Download the full podcast here: Apple Podcasts: https://podcasts.apple.com/us/podcast/harmonious-at-lunch/id1722490295 Spotify: https://open.spotify.com/show/2CIVZu21nyAbhHuO0nskRq?si=3d1f729fa9a743bd
iHeart: https://www.iheart.com/podcast/269-harmonious-at-lunch-163898157/
Pandora: https://pandora.app.link/uo2Aj4gmSTb
Amazon Music: https://music.amazon.com/podcasts/cb240cab-0e14-4923-8c75-03fe1b21e3ef/harmonious-at-lunch
For strategies to achieve greater clarity in yourself and your employees, visit the HumanOp Website: https://humanop.com/
Learn from Brandon Pflieger & Capital Growth Partners:
Visit Brandon's website to get direct help applying his blueprint to launch or turn around your business: https://growsmartercgp.com/
Connect with Brandon Pflieger: LinkedIn: https://www.linkedin.com/in/brandon-pflieger-b742a860/
Follow Harmonious at Lunch:
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#BusinessGrowth #Entrepreneurship #FranchiseOwner #SmallBusinessStrategy #Startup
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