Bootstrapped to Scale: A Decade of Tech Agency Lessons

What does it really take to build and scale a tech agency from the ground up, without outside funding? Meeky Hwang, CEO & Partner at Ndevr, joins Harmonious at Lunch to share her ten-year journey of bootstrapping a successful WordPress development agency. She discusses her "accidental" start to entrepreneurship, navigating early challenges like non-competes, and the vital role peer masterminds played in overcoming founder naivete.

Discover the "boring" but crucial secrets to their sustained growth: a disciplined focus on data, spreadsheets, and quarterly goal reviews to stay on track. Meeky also explores how their business model evolved from one-off projects to more profitable long-term maintenance contracts, and why they made the strategic decision to niche down and focus on enterprise-level clients, providing valuable lessons for any business owner focused on sustainable scaling.

Chapters:

• [00:00] - Intro: A 10-Year Journey of Scaling a Tech Company
• [01:10] - Meeky Hwang on Her "Accidental" Path to Entrepreneurship
• [02:45] - Bootstrapped Beginnings: Leveraging Past Relationships & Navigating Non-Competes
• [05:00] - Overcoming Founder Naivete: The Things You Don't Realize You Don't Know
• [06:15] - The Critical Role of Peer Groups & Masterminds for Early Growth
• [09:00] - The "Secret Sauce" to Scaling: Boring (But Necessary) Data Tracking & Goal Setting
• [11:00] - How Quarterly & Annual Goal Reviews Keep the Business on Track
• [12:45] - Evolving the Business Model: From One-Off Projects to Profitable Retainers
• [15:00] - The Strategic Decision to Niche Down & Re-Focus on Enterprise Clients
• [17:00] - Long-Term Vision: Structuring Your Company as if You Intend to Sell
• [18:30] - How to Connect with Meeky & Ndevr

(Note: Please review and adjust these estimated timestamps against your final audio/video edit.)

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For strategies to achieve greater clarity in yourself and your employees, visit the HumanOp Website: https://humanop.com/

Learn more from Meeky Hwang & Ndevr:

• Visit the Ndevr website to see their work with enterprise-level clients and learn about