Tired of pouring money into ads with unpredictable returns? Email and SMS marketing might be the most underutilized asset in your business. Nikita Vakhrushev, founder of Aspekt Agency and a specialist who has scaled over 100+ DTC brands, joins Harmonious at Lunch to lay out a clear framework for customer retention and growth.
Discover the three core email automations every business must have (Welcome, Abandoned Cart, and Post-Purchase) and how to structure them effectively. Nikita explains his 80/20 rule for creating valuable content that builds trust before you sell, and shares the single biggest mistake he sees companies make with their email layout—a simple fix that could immediately boost your campaign performance.
Chapters:
[00:00] - Intro: Growing Your Business Without Huge Ad Spend
[01:03] - Why Email & SMS Are Your Most Underutilized Channels
[03:15] - The First Step: How to Capture Leads Without Annoying Visitors
[05:40] - Automations vs. Campaigns: What's the Difference?
[06:30] - The 3 Core Automations Every Business Needs (Welcome, Abandoned Cart, Post-Purchase)
[08:48] - How Often Should You Email? Nurture Cadence for E-comm vs. B2B
[11:05] - The 80/20 Rule: Balancing Value Content with Sales Emails
[13:45] - The #1 Mistake: Are You Hiding Your Call to Action?
[16:00] - Nikita's Free Email Marketing Audit Offer
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For strategies to achieve greater clarity in yourself and your employees, visit the HumanOp Website: https://humanop.com/
Get Your FREE Email Marketing Audit from Nikita Vakhrushev: Find out where money is being left on the table in your business with a comprehensive email marketing audit from Nikita's team at Aspekt Agency: https://aspektagency.com/
Connect with Nikita Vakhrushev: Instagram: https://www.instagram.com/nikitavakhrushv LinkedIn: https://www.linkedin.com/in/nikita-v Twitter: https://twitter.com/nikitavakhrushv YouTube: https://www.youtube.com/@nikitavakhrushevtv
Follow Harmonious at Lunch: Instagram: https://www.instagram.com/humanoptechnologies/ Facebook: https://www.facebook.com/HumanOpTech LinkedIn: https://www.linkedin.com/company/humanop-technologies-inc/ YouTube: https://www.youtube.com/@humanoptech
#EmailMarketing #SMSMarketing #DTCgrowth #EcommerceTips #CustomerRetention
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