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June 25, 2025 • 19 mins

Struggling to make LinkedIn work for your business? Al Kushner, an award-winning author and LinkedIn Growth Strategist, joins Harmonious at Lunch to demystify the platform and provide a clear, actionable playbook. He moves beyond basic profile tweaks to share the strategies that actually drive visibility, build authority, and create meaningful business connections for entrepreneurs and thought leaders.

Discover why your headline is prime real estate for keywords, the crucial (and often neglected) role of recommendations in building trust, and why native video is key to standing out. Al also lays out a practical 1-hour-per-week growth strategy, combining the power of LinkedIn Newsletters with a smart engagement routine to get you noticed by industry influencers and their audiences. This is a must-listen for anyone ready to stop guessing and start winning on LinkedIn.

Chapters:

  • [00:00] - Welcome: Time to Finally Figure Out LinkedIn!
  • [00:55] - Al Kushner on Why Profile Optimization is Your First Step
  • [02:00] - Using Your Headline for Maximum Keyword & Search Visibility
  • [03:45] - The Most Overlooked (and Crucial) Profile Section: Recommendations
  • [05:30] - How to Proactively Get Powerful Recommendations from Your Network
  • [06:45] - Key Visibility Strategies: Newsletters, Groups & The Power of Video
  • [08:30] - What Content Works Best on LinkedIn? (The 90/10 Educational Rule)
  • [10:00] - The Practical 1-Hour-Per-Week LinkedIn Growth Plan
  • [10:45] - Strategy #1: The High-Impact LinkedIn Newsletter
  • [12:15] - Strategy #2: How to Engage with Influencers for Maximum Reach
  • [15:00] - Using AI to Overcome Your Content Creation Challenges
  • [17:00] - Al's Book: "The A.I. LinkedIn Advantage"
  • [18:30] - How to Connect with Al Kushner & LinkedVantage

(Note: Please review and adjust these estimated timestamps against your final audio/video edit.)

Calls to Action & Resources:

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For strategies to achieve greater clarity in yourself and your employees, visit the HumanOp Website: https://humanop.com/

Learn more from Al Kushner:

  • Visit Al's
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