Why High Sales Can Bankrupt You & The 13-Week Cash Forecast Fix

Are your sales growing but your bank account isn't? This paradox of being "revenue rich but cash poor" is a silent threat that puts many 7- and 8-figure businesses on the path to failure. Ken LaCroix, founder of Insightful Partners, joins Harmonious at Lunch to explain this dangerous financial situation. He draws a critical line between traditional accounting (looking backward) and the forward-looking finance strategy that CEOs actually need for survival and growth.

This episode is a must-listen for any owner tired of running their business from dated financial statements. Ken presents a practical tool—the 13-week cash flow forecast—and explains how to implement it using an 80/20 approach, even if your books aren't perfect. Learn the difference between an accountant's mindset and a CFO's, what to look for when you need true financial control, and why waiting for perfect numbers is a recipe for disaster.

Chapters:

[00:00] - Intro: Why High Revenue Doesn't Equal High Cash

[02:08] - The 7-Figure Growth Trap: When "Gut Feel" Management Fails

[05:15] - How Successful Companies Go Bankrupt "Gradually, Then Suddenly"

[08:30] - The Critical Difference Between an Accountant and a CFO

[12:10] - Introducing the 13-Week Cash Flow Forecast

[13:45] - The 80/20 Rule for Actionable Financial Forecasting

[16:20] - How to Forecast Cash Even With Imperfect Accounting

[18:05] - Why Your Accountant Hates Inaccuracy (And Why CEOs Need It)

[19:40] - The Current State of AI in Business Financial Planning

[20:55] - How to Connect with Ken & Get His Free Cash Flow Template

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For strategies to achieve greater clarity in yourself and your employees, visit the HumanOp Website: https://humanop.com/

Learn more from Ken LaCroix & Insightful Partners:

Download the free 13-week cash flow template and gain control of your business finances by visiting Ken's website: https://insightfulpartners.com/

Connect with Ken LaCroix: LinkedIn: https://www.linkedin.com/in/kenlacroix/

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