Why Human-First Marketing is Your Best Defense Against AI

Is your content getting lost in the sea of AI-generated noise? In an era where everything is starting to sound and look the same, your greatest competitive advantage isn't a new tool—it's your people.

Phil Treagus-Evans, founder of Giraffe Social Media and author of an Amazon bestseller, joins Harmonious at Lunch to detail his potent "Human-First Marketing" approach. He argues that B2B and B2C are misnomers; all business is Human-to-Human (H2H). This conversation breaks down how to fight the "great homogenization of content" by leaning into what makes you unique: your team, your culture, and your genuine connection with your audience. Discover a simple litmus test to audit your own marketing and learn why truly understanding your customer goes far beyond basic demographics (think King Charles vs. Ozzy Osbourne).

In This Episode:

[00:00] - Intro: Is AI making all marketing sound the same?

[01:10] - The Origin of "Giraffe Social" & the Power of Standing Out

[04:00] - Defining Human-First Marketing: Why B2B & B2C are Really H2H

[05:30] - Your Ultimate Differentiator in the Age of AI

[06:45] - Strategies to Stand Out: Employee Advocacy & User-Generated Content

[08:50] - The Goal Isn't Conversion, It's Advocacy

[10:45] - A Quick Audit: How Human is Your Marketing?

[12:15] - Why Demographics Fail: The King Charles vs. Ozzy Osbourne Test

[14:10] - The Lasting Power of Raw, Unpolished Content

[16:45] - How to Be Authentic Without Alienating Your Audience

[18:30] - Where to Find Phil's Bestselling Book & Connect

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Download the full podcast here:

Apple Podcasts: https://podcasts.apple.com/us/podcast/harmonious-at-lunch/id1722490295

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For strategies to achieve greater clarity in yourself and your employees, visit the HumanOp Website: https://humanop.com/

Learn more from Phil Treagus-Evans:

Get Phil's Amazon bestselling book, "Human First Marketing: The Art of Being Seen, Trusted and Remembered," to build a brand people genuinely want to follow: https://www.amazon.com/Human-First-Marketing-Being-Remembered/dp/1399974554/

Connect with Phil:

Website: https://www.giraffesocialmedia.co.uk

LinkedIn: https://www.linkedin.com/in/phil-treagus-evans/

Follow Harmonious at Lunch:

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