Winning the AI Search Game: Your Content SEO Playbook

Is your business prepared for the next evolution of search? Steven Schneider, Co-Founder and CEO of TrioSEO, joins Harmonious at Lunch to discuss the critical merge of AI and SEO. He explains why the rise of Google AI Mode, ChatGPT, and other AI search platforms presents a massive opportunity for businesses that adapt, similar to the early days of Google.

Discover why deep, high-quality, human-written content is the new cornerstone for building authority and ranking in AI search results—and why AI "spray and pray" content tactics are doomed to fail. Steven breaks down the importance of starting with keyword and searcher intent before creating content, how to differentiate between top-of-funnel and bottom-of-funnel strategies to drive revenue, and how to use podcasts as powerful assets within your SEO framework.

Chapters:

• [00:00] - Welcome: The Critical Merge of AI and SEO
• [01:10] - Steven Schneider on the New Wave of AI Search
• [02:15] - Learning from History: AI Search vs. Google in the Early 2000s
• [04:00] - The Opportunity for Small & Medium Businesses to Capitalize on AI Search
• [05:30] - How to Rank in ChatGPT & AI: Building Authority with Quality Content
• [07:00] - The Iceberg Analogy: Why Content Depth is Crucial for Authority
• [08:15] - Human-Written Content vs. AI "Spray and Pray" (Why Quality Always Wins)
• [13:00] - SEO Strategy First: Why Podcast Transcripts Alone Won't Rank
• [15:30] - How to Use Podcasts as a Valuable Asset Within Your SEO Content
• [17:00] - Driving Revenue: Top vs. Bottom of Funnel Content Strategy
• [20:00] - A Simple Research Method: Using AI to Think Like Your Customer
• [21:30] - How to Connect with Steven & Get a Free, Human-Done SEO Audit

Resources:

Like this video, Comment with your thoughts, and Subscribe to Harmonious at Lunch!

Download the full podcast here:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/harmonious-at-lunch/id1722490295
• Spotify: https://open.spotify.com/show/2CIVZu21nyAbhHuO0nskRq?si=3d1f729fa9a743bd
• iHeart: https://www.iheart.com/podcast/269-harmonious-at-lunch-163898157/
• Pandora: https://pandora.app.link/uo2Aj4gmSTb
• Amazon Music: https://music.amazon.com/podcasts/cb240cab-0e14-4923-8c75-03fe1b21e3ef/harmonious-at-lunch

For strategies to achieve greater clarity in yourself and your employees, visit the HumanOp Website: https://humanop.com/

Learn more from Steven Schneider & TrioSEO:

• Get a FREE, 100% human-done website SEO audit from Steven's team to see where you stand in the new age of search: https://trioseo.com/audit/

Conn