The Evolution of SPEEDHORSE Magazine with John Bachelor (EP. 64)

In this episode, Billy and Cade sit down with John Bachelor, Jr. and John Bachelor IV, discussing their experiences in the horse racing industry and the evolution of SPEEDHORSE magazine. They explore the challenges and ethical dilemmas faced in the industry, the transition from print to digital media, and the importance of maintaining family values and legacy in business. The conversation also touches on innovations in horse racing and the future of the magazine. Takeaways John Bachelor III transitioned from ranching to the horse racing magazine industry. SPEEDHORSE Magazine was acquired during a downturn in the cattle market. The decision to shift from a weekly to a monthly publication was pivotal for growth. Memorable experiences at smaller racetracks highlight the community aspect of horse racing. Integrity and safety in horse racing are increasingly prioritized. Navigating conflicts of interest is crucial for maintaining credibility in the industry. The importance of treating staff well contributes to a positive work environment. Statistical data and AI can enhance the magazine's offerings. Succession planning is vital for the continuity of family businesses. About Our Guests:  John A. Bachelor, Jr. and John Allen Bachelor IV Fifteen years ago, John A. Bachelor, Jr. became the owner and president of SPEEDHORSE magazine, a Quarter Horse racing news publication founded in 1969.The Bachelor Family has been in Quarter Horse racing for generations. John A. Bachelor, Sr. was the breeder and owner of stakes winners in the 1960’s, racing at tracks in Florida. John Bachelor, Jr. earned his Master of Business Administration and Range Animal Science degree from Sul Ross State University in Alpine, Texas. He returned to the Quarter Horse racing industry fifteen years ago after being in cattle ranching for many years. John Allen Bachelor IV grew up spending time at Quarter Horse races and horse sales. He followed the example of his father, John A. Bachelor III, by pursuing his undergraduate degree in Business Administration with a major in Accounting, and then graduated from the University of Oklahoma Law School and passed the Oklahoma Bar Exam. John Allen spent two summers working at SPEEDHORSE in the accounting office, in the editorial department and as a racetrack photographer. He has chosen to join the management team at SPEEDHORSE and work in promoting the Quarter Horse racing industry in print publication and online coverage of Quarter Racing news in real time. Connect with SPEEDHORSE Magazine: Website: SPEEDHORSE Magazine Instagram: SPEEDHORSE Connect with Billy Peterson: Peterson Wealth Services: Billy Peterson LinkedIn: Billy Peterson [e-mail] 801-475-4002 Connect with Cade Peterson:  Peterson Wealth Services: Cade Peterson  LinkedIn: Cade Peterson [e-mail] 801-475-4002 Resources & Previous Episodes of Interest: Steering MJ Farms to Victory with Mac Murray (EP 37) Chasing Glory: Inside the Gates of the Saudi Cup – Racing for $20 Million (Ep. 33) Cody Jensen’s Winning Formula n Horse Racing (Ep. 39)