Ep. 042: Katie Beal Brown of Lone River Ranch Water

--- Panel ---
Harry is joined by Katie Beal Brown of Lone River Ranch Water and our editors Jenn, Jordan, and a special appearance by Chanel Gulf Coast.  


---Time-Stamped Contents ---
00:00 Intro - free and easy banter - hot girl summer coming to an end.
01:00 ABI suing Constellation over Modelo Reserva's use of 'tequila' on label. 
02:15 Legit claim or kinda dick move?
05:35 Katie Beal Brown of Lone River Ranch Water is a fan of the pod! Sweet redemption!
06:45 Katie's background in marketing, creating campaign.
07:25 Challenge logistically getting folks to far west texas for shoot.
09:00 harry per yoozh projects his own evil sang froid onto interview subject.
10:30 jordan asks about ranch water awareness/acceptance outside texas. cape cod successful test.
13:00 Tenn number two market.
13:45 seltzer leveling off doesn't bother katie much, agave inspired flavor still has run room.
15:00 in texas, ranch water (agave-inspired) seltzers are half of seltzer growth.
15:20 Jenn compares ranch water with rising tequila trends, but takes time.
15:50 Lone River first national ranch water, first to 'own' seg and bar call. 
16:45 jenn asks who is their competition?
17:10 katie has bigger aspirations than just 'ranch water' sub-category. 
17:45 don't rule out lone river spirits-based. but not imminent.
19:20 Headwind: higher abv spirit rtds have that ethanol taste up top.
20:45 harry uses that topic to smoothly segue into what diageo paid for lone river. didn't bite.
21:40 new agave-inspired w. tex flavors coming? queso?
22:50 After big laughs, jordan brings everybody back down with talk of flavors eating flavors.
23:45 prickly pear is fan fave. 
25:10 harry barks predictions at katie who takes them in stride. (mansplaining anyone?)
25:55 jenn asks about on-premise oppty:  Nashville big on-premise market (15%!)
27:10 what's the bar call? not a prob yet. 
28:25 Introducing a new character: Old Man Daddy (he tells really old anecdotes that sometimes relate to the topic at hand).
30:30 Ryan Bingham talk. (we edit out chanel's yellowstone spoiler). 
32:20 harry and horses don't mix.


---About---
Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  

-Text or call Harry in confidence at:‪ [phone]‬
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