Ep. 045 NBWA Convention primer with Craig Purser

--- Panel ---
Harry is joined by NBWA chief Craig Purser to talk convention specifics, beer growth initiative, distrib values, and more. 

---Time-Stamped Contents ---
00:00 Intro - enchanting and humorous banter
00:15 Beer First Initiative: Beer Growth meeting at Andrews in Ft. Worth.
01:35 Barry A. and the arlington live concept.
02:25 operating safely in new reality.
03:00 what's new for nbwa convention? mitigating risk, like distribs been doing. 
03:50 trade show more spread out, but sold out.
04:20 taking more care with folks' travel/time. suppliers organizing events around nbwa to save trips/$/exposure
05:15 convention lineup highlights...
07:40 afghanistan war veteran and hero travis mills, providing unique perspective. 
09:00 bring your vax status or 72 hr clear test to convention, or they can test on-site too. 
10:35 harry weighs in: it sucks but this is new reality.
10:50 craig urges balance and perspective: hard for employees. 
11:30 beer distribs remained open during worst of pandemic. need to do part.
12:10 on the other hand, biden's vax mandate is "problematic" says craig. arbitrary. 
13:35 we as industry promote from within.
14:10 distribs using creative incentives to vax.
15:00 btw policy advice from distrib: don't let stimmy check recips go unvaxxed if employed are forced to.  
16:35 era of expansion of beer category: "high water mark of people wanting to be on distributor's truck."
17:30 beer dsd is where it's at. cold box, again where it's at. c-stores, again where it's at. UDS, again where it's at. 
18:25 distrib and brand valuations continue to maintain/rise.
20:00 you come to convention for million dollar idea, but also for camaraderie, at your comfort zone.
21:16 convention primer:  22 seminars (including harry​ on sunday, check local listings​). ​
23:00 craig on balancing travel and risk by co-locating multiple meetings. 
24:10 workforce remained mostly at work - starting from home now, fewer meetings.
26:00 remembering 9/11
27:00 all at nbwa/vegas 20 years ago. pete coors: freedom isn't free
29:00 getting healthier.
29:35 our beer glass runneth over.
30:30 not too late to bring key employees and register.  nbwa.org

---About---
Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests (almost) every day as they grok the industry issues of the day.  

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