Ep. 53 Jason Murphy of Buffalo Wild Wings

Today we speak with Jason Murphy at B-dubs on cracking the hard seltzer code on-premise, and more. 

--- Panel ---
Harry is joined by Jason and editors Sarah Barrett and Jordan Driggers. 

---Time-Stamped Contents ---
00:00 Intro - hilarious and amusing banter. 
00:40 the biscuit is back. 
01:05 harry describes his impression of discus. 
02:00 sarah describes the vibe at the discus meeting in atx. 
04:10 jason from b-duibs joins. 
05:00 jason explains bw3
06:05 business is returning to on-premise, re-opening 1,200 draft systems. sports in full swing - weekends good. 
07:25 on-premise nearly where it was in 2019 - sales to-go up. 
09:00 do hard seltzers play on-premise and at bww?
10:20 more success with seltzer on tap. fall reset: national truly wild berry, plus a local/regional player in some states. 
13:00 draft seltzer so new, not a standard pouring ritual.  over ice or neat? we need you jim koch to tell us. 
15:30 jordan asks if having color in draft seltzers adds to demand.
16:35 why doesn't package seltzer work at bww?  curated buckets?
19:00 talking real beer: mich ultra and model the hot gainers. 
20:25 jason gives his theories on why mich ultra jumped several spots up after covid. 
22:00 stone buenaveza salt and lime lager is surprise hit. 
23:20 several regional standouts too.  805, great divide hazy, mango cart, etc. 
24:00 fruit beers making a comeback in 2022. 
24:50 sarah asks about building out cocktail program at b-dubs: 80% beer, 18% spirits, 2% wine.  
27:25 non-alc mocktails small but increasingly important to consumers. 
29:40 non-alc beers at bww.  
31:00 ipa's and blue moon still popular. local brews hit too. 
34:20 jason gives the industry an uplifting message of hope. 

---About---
Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day.  

-Podcast Hotline: Text or call Harry in confidence at:‪ [phone]‬
-Audio/Video feeds at HarrysPod.com
-Articles referenced at beernet.com
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