Building Brand Value Through Intellectual Property and Trademarks with James Gourley

Show Notes:
 

James’ Background: James shares how his chemical engineering degree led him to a career in intellectual property law.

IP in the Beverage Industry: James explains his experience with PepsiCo, focusing on packaging innovations as a key area for patents.

Challenges in IP: He highlights how reducing packaging material can save millions and addresses the limitations of patenting beverage recipes.

THC Beverage Market: James discusses the regulatory challenges and frequent packaging changes due to varying state laws.

Trademarks vs. Patents: He emphasizes that trademarks, not patents, are the most valuable IP for beverage companies because they protect brand identity.

Advice for New Businesses: James stresses the importance of conducting a trademark search and filing early to avoid legal conflicts.

Misconceptions About IP: He clarifies that trademark registration is affordable and vital to prevent costly disputes later.

Trademark Infringement Case: James shares a recent case where a whiskey brand faced trademark issues over confusingly similar names.

Expanding into CPG: He explains how trademark classes may change when businesses transition from restaurants to packaged goods.

Actionable Tip: James advises businesses to file a trademark application early as a simple, cost-effective step to protect their brand.

 

James Gourley

Carstens, Allen & Gourley, LLP

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Sponsors and Affiliates:

No Ads in this episode thanks to James Gorley at  Carstens, Allen & Gourley, LLP  

 

 

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