Keocha LaFleur-Anders: The Impact of Storytelling for Business Growth and Community Connection

In this episode, Keocha LaFleur-Anders, founder of Chestnut Publishing House and Coffee Milk Media, shares her insights on leveraging storytelling for business success, content creation, and community building.

Drawing from her journey as a minority woman entrepreneur and author, Keocha discusses overcoming fears of judgment, constructively embracing feedback, and self-care's role in creativity. She also explores strategies for prioritizing wellness routines amid entrepreneurial demands.

Keocha highlights the power of storytelling in fostering brand intimacy, relatability, and understanding of diverse perspectives. Additionally, she offers valuable advice on finding your unique entrepreneurial path aligned with your passions and values.

Join us for an enriching conversation on personal growth, authentic branding, and using your voice to create impactful connections.

Timestamps:

[01:32] Keocha's journey into book and digital publishing

[05:51] Why do people shy away from creating content

[08:06] Embracing feedback constructively

[10:01] The role of storytelling in brand building

[13:22] Unearthing authentic brand stories

[15:59] Storytelling for community building

[18:17] Keocha's transition into entrepreneurship

[20:43] Finding your entrepreneurial formula

[25:30] Creating time for a wellness routine

[31:57] Keocha's most valuable advice for business owners

[35:14] How to connect with Keocha and her work

Quotes:

●      Your work is not for everybody. And perspective makes a big difference in how you see things. So, if someone comes back, it's okay to engage and go, “Why do you feel that way?” Because that might help you improve your next work that you work on.

●      Your business's storytelling becomes personal and intimate. It becomes relatable because there are other people who are going through the same things as you. So, your brand tells the story of you. That's how people get to know you.

●      You have to be growing, too. So, it makes a huge difference to invest in your well-being. That makes a huge difference. That's how you discover what you're supposed to do. So, that's always going to be my go-to. I'm always going to say: Invest in yourself. 

●      Take care of yourself. Because how can you care for others if you're not taking care of yourself?

Resources:

Connect with Keocha LaFleur-Anders:

LinkedIn: linkedin.com/in/k-lafleur-anders

Instagram: https://www.instagram.com/klafleuranders/

Facebook: https://www.facebook.com/chestnutreads/

Website: https://www.coffeemilkmedia.com/

Check out Chestnut Publishing House: