Episode Transcript
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Speaker 1 (00:00):
Welcome to Hatching
Creativity.
This isn't just anotherbehavioral health podcast.
This is the place where thoughtleaders converge to talk about
real-life challenges,breakthroughs and pivotal aha
moments.
Thanks for tuning in toHatching Creativity.
In this episode, I get thechance to speak with Greg
Gushian.
He's the CEO of Recovery BeachTreatment Center in Southern
(00:23):
California and we speak aboutthe best pieces of business
advice he's received and how heexecuted it.
If you like what you hear,please like, share, subscribe
and tell all your friends aboutthe Hatching Creativity podcast.
We're live at the West CoastSymposium in Palm Springs,
california.
I'm here with Greg Gushian fromRecovery Beach Recovery Center.
(00:46):
Greg, would you like tointroduce yourself?
Speaker 2 (00:49):
Yeah everybody, greg
Gushian, ceo at Recovery Beach.
We're a 33-bed inpatientfacility for substance abuse,
detox and residential levels ofcare in the middle of Orange
County, offering accessible,quality treatment,
individualized, lots of uniqueservices, lots of opportunities
to provide help for those whoaren't getting it in the area.
I'm really grateful to be here,mike, and looking forward to
(01:10):
the conversation.
Speaker 1 (01:11):
Thank you as someone
who's been in the industry for
how many years?
It's been about 12 now, soGreg's been in the industry for
12 years.
I met you.
You were doing more marketingand business development,
training, leadership andleadership on the business side.
Right After all these years ofworking in so many different
(01:33):
aspects of the industry, whatwould be the one piece of
business advice that you wouldoffer to somebody who's trying
to get better or learn newthings?
Speaker 2 (01:43):
I think you kind of
answered my question already
Right.
There is don't stop trying toget better and learning new
things.
My biggest piece of advice ingeneral, whether it's this
industry, any industry in yourprofessional life, you can't
stop learning and you can't stopgetting better and don't
ceiling yourself.
Whether you're in a corporaterole, if it's a W-2 job, if
(02:03):
you're an entrepreneur, there'salways an opportunity to get
better.
And it's tough for guysespecially myself, anyone who's
been more so.
On the sales, the business side,the marketing side, ego is
always a really big thing and Iremember 12 years ago when I
first got into the industry.
I came here from doing pharmasales, so medical sales.
Everybody thinks they have abig head, everybody thinks they
(02:25):
know everything I did.
But once I was able to realizethat I can learn from other
people.
And it doesn't have to be yoursupervisor, doesn't have to be
the owner of your company.
It could be someone who is yourcounterpart.
They could have the same roleas you.
They could be in a lower levelposition, they could be a
janitor.
You can learn something fromeveryone.
And if you can get yourselfinto that mindset and out of the
(02:47):
I know everything mindset, thenyou're going to grow in a way
that you never could otherwiseand in 12 years.
Honestly, I think I've grownthe most in the past maybe 18
months, because specifically ofthat took most of my career to
get there.
But that shift is what broughtme to where I'm at now and I'm
(03:09):
continuing to see a steep slopeup because I'm learning things
that I haven't learned before.
Speaking with guys like you, Inever dove into the compliance
aspect.
I never dove into that side ofthings and learning things, and
now I want to know, not onlybecause it can help me run my
business, but it also helps meget connected with other people
and other aspects of this spaceand other spaces.
(03:29):
And not only does it help youin your job today, but there's
always the next step and youdon't know what's going to
happen in five years, 10 years,if one day this whole thing
blows up and there's no moretreatment and I got to do
something else.
I'm fine because I haveconnections, I have a network,
I've learned things and skillsthat are applicable in other
spaces and I think if everybodycan kind of focus on that, then
(03:52):
you get to the point where, likeI said, you're growing for
yourself, not just within yourorganization and that's
transferable anywhere you cantake.
That that's always yours.
Nobody can ever take that awayfrom you.
Speaker 1 (04:02):
It's true, you know
it's funny, because one of the
pieces of advice I give topeople very often is talk to
everybody, yes, and don't justtalk to people because you want
to get something from them oryou need something from them, or
you think that there'ssomething valuable or be looking
for something valuable.
(04:22):
Talk to people to let them getto know that, and what ends up
happening is you start to learndifferent things from different
people, different ways that youcan add value to your life and
improve, and I think that theykind of blend together.
Yeah, what you're saying.
Do you have any thoughts on howto evaluate where you may be
(04:45):
stronger in areas or where youmay have areas that need to be
improved?
Yeah, at least for self-belief.
Speaker 2 (04:52):
I think take a look
at what you've done well in your
recent years, or historicallyso in my example, right on the
business development side, I'vealways been able to network and
make connections and learn waysfor any type of business
acquisition not just clientacquisition in our case, but in
any other business sales.
(05:12):
You have to be creative becausethere's no path when you get a
job description in sales itdoesn't say do this, this, this
and this in these amount of time.
You have to figure it out.
For the most part Everybody'spersonality is different and
everybody's personality isdifferent.
But again, if you kind of justmake that shift, you just get to
(05:34):
the point where you almostfigure it out organically.
And that's what really helpedme out a lot in that aspect.
And I think again, to lookoutside of just this particular
industry there's so much beyondwhat we're doing here but to
figure out a way to make ittransferable.
Speaker 1 (05:53):
What is the best
thing you've picked up?
Best little nugget you'vepicked up since you've been here
oh, man, you mean specificallyat this conference or just in
general.
Speaker 2 (06:02):
So I think and maybe
not just this conference, but
conferences in general, like yousaid when speaking to everybody
but you come into somethinglike this and you have the
people you think you want to bewith, obviously, us, we're
friends, we work together in alot of ways.
You have your priorities andthen you have okay, maybe I
should connect with thisorganization or this, but to go
(06:24):
in without more of a game planand talk to everybody, you'll
realize you're going to meetsomebody that you didn't have
any intention of meeting andthat's going to be one of the
most valuable connections youmade here.
And that happened to me everysingle time I went to any
conference, any event, and itdidn't happen to me yet.
But I know I'm going to meetsomebody here I've never seen
before, I've never heard oftheir company before, and that's
going to push, that's going toprovide value to me, my company,
(06:46):
my career.
And just don't say no toanybody.
Just why not Walk these aislesand say hi to?
Speaker 1 (06:51):
everyone.
So what's really great is thiswas about.
This interview and conversationwas really to ask Greg to give
you one piece of good advice andhe just gave you two.
So take that for what it'sworth.
You guys just have some reallygood info.
Thanks for tuning into Hatchin'Creativity.
We appreciate your support.
(07:12):
Please don't forget to like andsubscribe and tell all your
friends about the show andremember it's never just about
one thing.