In this weeks episode, we speak with Jasmyn Ellis who is the Brand Marketing Lead at Lush Cosmetics North America.
Jasmyn specializes in hair and body product campaign strategy and has been in the wellness industry for 6+ years. She is passionate about making brands resonate with their target audience through emotional storytelling and creative strategy. More importantly, she is committed to championing representation and inclusivity in the beauty and wellness space and is always striving to integrate it into her daily life.
In this episode we discuss:
- Challenges, diversity and inclusion the workplace for women of colour
- Dealing with being silent in the workplace and learning to find your voice
- Why Lush isn’t on social media and how they are thinking outside of the box with their messaging and showing up in new ways
- How being a part of the conversation helped to launch black hair care for Lush in North America
- Why she is passionate about branding and how brands have showed up or stayed silent since 2020
If you enjoyed this episode, please subscribe, rate, review and share it with a friend who you think might enjoy it too!
Host
Lindsay Dent, Founder & Creative Director of Pink Crown Creative
@_lindsaydent & @pinkcrowncreative
Email lindsay@pinkcrowncreative.com for sponsor opportunities, guest appearances or collaborations.
Guest
Jasmyn Ellis, Brand Marketing Lead of Lush Cosmetics North America
Connect with Jasmyn:
https://www.linkedin.com/in/jasmyn-ellis/
https://www.instagram.com/jasmynellis/
Episode References
- Lush Documentary - Naturally: Lush presents Naturally, a short and intimate look at the lives of three individuals, highlighting the often complex and varying relationships we have with our natural hair both internally and out in the world. We collaborated with award-winning filmmaker Alicia K. Harris on Naturally to delve into personal stories and Black history through the lens of our subjects’ natural hair journeys. Watch here.
- Article: Exploring Black Hair Naturally
- Article: Curly, Coily and Textured Haircare Range
Episode Resources
Use promo code "CREATIVITYANDLOVE" to receive $25 your next Creative Strategy Hour Booking with Pink Crown Creative
Canadian Black Owned Business & Black Entrepreneurs
Support Black-Owned Businesses: 181 Places to Start Online:
Wishing you Creativity & Love. Thanks for listening!
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